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Shoppers Stop celebrates Mother’s Day with #MyFirstLove campaign


Shoppers Stop, India’s leading fashion and beauty destination has unveiled an endearing digital campaign titled #MyFirstLove, this Mother’s Day, capturing the essence of mothers in our lives. Mothers, who have gone out of their way to make all our first milestones special and memorable are dedicated to this campaign that exudes gratitude and appreciation to all the mothers. Mothers play the first role in our life as a guide, teacher, stylist, forgiver and above all the ones who love us. A few of the many ‘first’ special moments shared between a mother and her child has been encapsulated beautifully in the film.

Mothers are our first motivators and the film opens with that narration. It further shows that they are the ones who hold our hands as we take our first steps. From dressing us up to look like showstoppers at our first costume party, to teaching us how to do makeup, to sacrificing their work to attend to our cricket practice or for teaching us how to bake. The Moms who selflessly put us first and be our first love, this Mother’s Day campaign gives a shoutout to all those moms.

Shoppers Stop will also witness digital engagement through this campaign as its social media platforms will be requested to share pictures with their ‘first love’ and describe a beautiful memory they share with their mothers.

Catch the campaign here.

Established in 1991, Shoppers Stop Ltd. is the nation’s leading premier retailer of fashion and beauty brands. The company operates premium home concept stores (11 Stores), 130 Specialty Beauty stores of Arcelia, M.A.C, Jo Malone, Estée Lauder, Smash box, Clinique, Bobbi Brown and 23 Airport doors, occupying an area of 4.5M sq. ft, spread across 84 department stores in 44 Cities.

Shoppers Stop is home to one of the country’s longest-running and most coveted loyalty program ‘First Citizen’. Bringing more value, comfort, and convenience to customer experiences, the company’s one-of-a-kind shopping assistance service, ‘Personal Shopper’ is revolutionising the way Indians shop.  The brands diversified Omnichannel offering spans over 500+ recognised and trusted brands across an incomparable range of products that together serve our overarching objective of delivering customer delight.


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