Slice® unveils ‘Sabse Thick Sabse Tasty’ campaign featuring Katrina Kaif
Slice® is reaffirming its position as the thickest and tastiest mango drink in India by encouraging consumers to take the ‘Sabse Thick Sabse Tasty’ challenge. Slice® has been rated as the thickest and tastiest mango drink in independent research conducted by Nielsen under a blind tasting set up with the leading mango drinks. With this inline, eminent actor and brand ambassador Katrina Kaif featured in the ‘Sabse Thick Sabse Tasty’ campaign accompanied by a fun new TVC that has been unveiled by the brand.
The new TVC film, shows brand ambassador Katrina Kaif in the beautiful backdrop of a beach, posing the ultimate taste challenge to a fan thereby affirming that Slice® is India’s tastiest mango drink. Katrina urges him to make a choice between Slice® and another mango-flavoured drink, in the blind taste challenge set off by her. As the co-star ultimately chooses Slice® as his preferred choice, the results of the taste challenge help establish Slice® as the thickest and tastiest mango drink in India. At the end of the TVC, Katrina also engages with consumers by urging them to take the Slice® taste challenge and try ‘Sabse Thick and Tasty’ Slice® for themselves.
Speaking on the new campaign, Anuj Goyal, Associate Director, Tropicana and Slice, PepsiCo India said, “Consumers have expressed immense love for Slice which is a testament to our confidence in the product. However, we wanted to take a step further and encourage our consumers to take the new Sabse Thick Sabse Tasty blind taste challenge to bolster Slice’s position as the tastiest and thickest mango drink in India. We are excited to reach out to our consumers this summer through this campaign featuring the incomparable Katrina Kaif.”
Cherishing her association with the brand for a long time and expressing her excitement for the launch of the new ‘Sabse Thick Sabse Tasty’ campaign, brand ambassador Katrina Kaif said that is confident about the brand and cannot wait for the fans to take the taste challenge and discover the drink themselves.
With a 360-degree campaign, the new Slice® TVC will be amplified across TV, digital, outdoor and social media. Across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms, Slice® is available in single and multiple serve packs.
Watch the TVC here.