Black White Orange, one of India’s leading brand licensing & consulting agencies, has been chosen as Netflix’s exclusive licensing and merchandising agent in India and South Asia. Under the agreement, Black White Orange will manage brand consulting & licensing for Netflix’s expansive show portfolio, including major international titles like SQUID GAME, STRANGER THINGS, BRIDGERTON, REBEL MOON, ONE PIECE, MONEY HEIST, and Indian Originals like ARCHIES, amongst a host of others.
Black White Orange will establish and develop NETFLIX’s consumer products business in India, as well as in Sri Lanka, Pakistan, Bangladesh & Nepal.
“Netflix is an iconic brand in India and at BWO, we could not be more excited with the idea of launching consumer products for this legendary brand. Being superfans ourselves, we are thrilled to give fans a new way to own a piece of their favorite stories! Our strategy is to give consumers a never-before-seen merchandise experience that breaks away from the traditional mass market strategy. We’re thrilled to be working with the brilliant team at Netflix and cannot wait to get our partnership going”, said Mitali Desai, COO and Co-Founder, Black White Orange.
Black White Orange is one of India’s leading brand licensing & consulting agencies, driven by a team that believes in breaking old thinking patterns, bringing in fresh perspectives, and encouraging creativity and innovation. BWO is a one-stop-shop for brand owners looking for licensing solutions or
looking to maximize brand opportunities, both within India and overseas. BWO works closely with partners managing every step of the licensing business – brand strategy, sales, creative and product development, distribution and retail, brand collaborations and promotions, marketing and communications, legal, compliance and collections. BWO today represents some of the biggest Indian and Global brands including the NBCUniversal & Dreamworks’ portfolio, Banijay’s Mr Bean, Discovery Inc., Animal Planet, SS Rajamouli’s Baahubali, TOEI’s DragonBallz & One Piece, Kolkata Knight Riders, KFS’ Popeye, Mandrake, Cuphead & Phantom and U.S.-based design house & licensing company bCreative.
looking to maximize brand opportunities, both within India and overseas. BWO works closely with partners managing every step of the licensing business – brand strategy, sales, creative and product development, distribution and retail, brand collaborations and promotions, marketing and communications, legal, compliance and collections. BWO today represents some of the biggest Indian and Global brands including the NBCUniversal & Dreamworks’ portfolio, Banijay’s Mr Bean, Discovery Inc., Animal Planet, SS Rajamouli’s Baahubali, TOEI’s DragonBallz & One Piece, Kolkata Knight Riders, KFS’ Popeye, Mandrake, Cuphead & Phantom and U.S.-based design house & licensing company bCreative.
