DigiChefs, an independent and high-performance creative agency based out of Mumbai has won the social media and influencer marketing duties of Ram Bandhu, the flagship brand from one of the fastest growing FMCG companies – Empire Spices & Foods Ltd. (ESFL).
Under the mandate, DigiChefs will be responsible for strategizing, planning and executing a comprehensive social media strategy and elevate the brand’s presence through creative assets. The agency focuses on identifying best-suited influencers in the digital arena for the brand’s upcoming campaigns to gather visibility and boosting brand recognition by leveraging the power of Social Media Platforms.
Speaking on the new mandate, Deep Mehta, Co-Founder, DigiChefs said, “We feel immensely happy to be partnering with Ram Bandhu in carving their social media journey. We aim to help the brand connect with renowned influencers in the digital space and conceptualize innovative campaigns to increase engagement and create stronger connection with their targeted consumer base. Being a high-performance creative agency, our team at DigiChefs is all set to deliver trailblazing social media campaigns with Ram Bandhu in the coming times.”
Commenting on the association Mr. Anand Rathi (Director, ESFL) said, “We look forward to taking the social media marketing of our flagship brand Ram Bandhu to newer heights in association with a dynamic creative agency like DigiChefs.”
DigiChefs is an independent high-performance creative agency based out of Mumbai, started by Deep Mehta and his co-founder Marmik Ajmera in the later part of the year 2015.
Ram Bandhu began its from a small shop in the holy city of Nashik in Maharashtra. The sheer quality and the taste of the exotic spice blends developed soon became a favourite with the masses and necessitated the formation of a dedicated manufacturing unit to fulfill market demand. It became the stepping stone of the renowned brand of spices – “Rambandhu Masale”. With continual expansion a public limited company was established in 1994 with the name of “Empire Spices and Foods Ltd”. Its market presence spans 8 states in the central and western part of India with more than half a million retail shops and a team of over 400 field staff dedicated to supplying the best spices and culinary delicacies to all our consumers.