Havas Acquires Indian Digital Marketing Agency PivotRoots

Havas Media India has acquired PivotRoots, a leading digital marketing agency in India, to enhance its capabilities in the growing digital advertising space.

Havas’ Acquisition of PivotRoots Boosts Digital Marketing Capabilities in India

Havas’ recent acquisition of PivotRoots, a leading digital marketing and communications agency in India, marks a significant step forward for both companies and the industry as a whole. This strategic move highlights Havas’ commitment to expanding its presence in key markets and positioning itself as a leader in the rapidly growing digital advertising space.

PivotRoots, founded in 2016, has quickly gained recognition for its cutting-edge solutions and comprehensive range of services in brand and performance marketing, UI/UX, digital content creation, and marketing technology. With an impressive client roster that includes renowned brands like Amazon Prime Video, Swiggy, and Hindustan Unilever, PivotRoots has established itself as a trusted partner for businesses in India and the UAE.

By joining forces with PivotRoots, Havas Media India gains access to their deep understanding of the Indian market, allowing them to further enhance their capabilities in the digital advertising arena. This collaboration will enable Havas to deliver best-in-class digital marketing solutions at scale by combining PivotRoots’ local expertise with Havas’ global resources.

The significance of this acquisition extends beyond the immediate advantages it brings to Havas Media India. It is a testament to Havas’ forward-thinking approach, as they continue to invest in cutting-edge technologies and innovative strategies to stay ahead of the competition. By incorporating PivotRoots’ state-of-the-art digital capabilities, Havas can offer a unique and audience-first data-driven solution to clients, setting themselves apart from other agencies in the industry.

Yannick Bolloré, Chairman of Vivendi and Chairman & CEO of Havas, expressed his enthusiasm for the acquisition, emphasizing the importance of expanding Havas’ presence in key markets worldwide. With a global network spanning over 100 countries, Havas is well-positioned to help clients reach their target audiences wherever they may be.

India, recognized as one of the fastest-growing digital advertising markets globally, presents tremendous potential for Havas. This acquisition not only strengthens Havas’ position in India but also provides a specialized edge to Havas Media Network as a whole. By tapping into PivotRoots’ advanced analytics, technology, and fresh perspective on creativity and innovation, Havas Media India can better meet the evolving needs of its clients in an increasingly competitive and dynamic market.

The alignment of vision and talent between Havas Media India and PivotRoots breeds excitement among both companies. Shibu Shivanandan, Founder and Managing Director of PivotRoots, expressed his enthusiasm for the future of advertising and the possibilities that lie ahead through this collaboration. This sentiment is echoed by Rana Barua, CEO of Havas India, who welcomes PivotRoots into the Havas family and acknowledges the transformative growth and success Havas India has experienced in recent years.

In conclusion, Havas’ acquisition of PivotRoots is a promising development for the digital marketing landscape in India. By harnessing the combined expertise of both companies, Havas Media India can offer comprehensive and innovative solutions to clients, solidifying their position as a leader in the industry. This acquisition showcases Havas’ commitment to investing in growth opportunities, staying ahead of the curve, and delivering exceptional results for their clients in an increasingly digital world.