Havas Creative India wins digital communication mandate for ITC Bingo
ITC Bingo has awarded the digital communication mandate to Havas Creative India. The business will be taken care of from the agency’s Mumbai office. ITS Bingo is one of the most loved brands of ITC and the mandate will include the entire portfolio of salty snacks such as Bingo! Mad Angles, Bingo! NoRulz, Bingo! Chips, Bingo! Tedhe Medhe, and any other future brands.
As per the mandate, Havas Creative India will be responsible for social media management, digital campaign planning, and creative thinking, to set up Bingo! as the most trending and humorous brand across all digital platforms. The agency will also manage the complete portfolio of sub-brands of ITC Bingo in the country.
According to Aishwarya Pratap Singh, Head of Marketing, Snacks, Noodles & Pasta ITC Foods, “With the redefined media mix, and the increasing role of digital in everyday lives of a consumer, Bingo! aims to occupy the higher mind space of its consumers through heightened engagement on social media. We are delighted to have Havas on board as our social media partner, and we look forward to continuing the clutter-breaking, witty communication that Bingo! is known for on Digital platforms as well.”
Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India said “We are excited to be partnering with one of India’s most loved snack brand Bingo, which offers a great canvas for showcasing our skills and creativity. We look forward to creating engaging and clutter-breaking work that makes a meaningful difference to the brand and further strengthening the brand’s legacy in the market.”
Speaking on the win, Arindam Sengupta, Managing Partner – West & South, Havas Mumbai said “We are delighted to win the digital communication mandate for a renowned brand like ITC Bingo. Through this association, the aim is to take the brand love established over the years by ITC- Bingo and translate it on new-age digital platforms and create meaningful content and experiences for consumers across the country.”