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IIFL Home Loan Entrusts The Minimalist with their Digital Mandate

Shreoshree Chakrabarty February 12, 2021

One of the leading housing finance players in the Indian financial services space is IIFL Home Finance Ltd. which is engaged in the business of loans and mortgages. It has entrusted The Minimalist, which is a creative solution group company, with their digital mandate. The Minimalist is based out of Mumbai and offices in Bengaluru and Delhi NCR.

The agency’s responsibilities as part of the mandate include strengthening brand positioning, framing digital creative strategies and raising awareness by offering digital innovation for IIFL Home Loan’s online and offline campaigns and carving space in Green Affordable Housing, Affordable Home Loan and Business expansion loan segments.

And the primary focus will be on making green housing affordable for all as well as promote and take IIFL forward in the fintech ecosystem journey and their consecutive efforts on sustainability.

Speaking on the new account win, Chirag Gander, Co-founder, The Minimalist, said, “We are more than glad to be the preferred creative partner of IIFL Home Loan for their online as well as offline campaigns and to strengthen their digital presence. Creative Strategy is one of the most important foundations to establish an impactful presence across platforms dictated by a strong visual language. I am sure we will leverage our rich experience in the BFSI sector to take IIFL Home Loan to the next level and contribute to their overall growth. We look forward to our association with IIFL Home Loan and grow with them.”

Commenting on the partnership, Madhvi Gupta, Head of Marketing, IIFL Home Loan, said, “We are glad to have partnered with The Minimalist for scaling our digital presence. We found the team at The Minimalist a perfect match as someone who understands the long term vision for our brand. The ideas presented by them are fresh and out of the box, something that sets us apart. We are thrilled to have them as our digital partner and look forward to a long term relationship with them.”


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