The digital-first brand, Mamaearth has awarded its media business to Publicis Groupe’s Zenith, an ROI company, following a multi-agency pitch. Zenith is known for its deep-rooted media planning. It will help strengthen and elevate the brand’s marketing and promotion efforts in India.
Zenith will handle the entire gamut of media planning for Mamaearth as a part of the mandate. The plannings will be including brand strategy, planning, buying, and implementation.
The scope of work will focus on planning which is ROI driven with data analytics as its core. This emphasis will help expand the digital-first brand to a larger audience and build a strong presence across its varied categories and the categories they aspire to foray into in near future.
Commenting on the business win, Jai Lala, CEO, Zenith, said, “Mamaearth is committed to its consumers and keeping its brand idea and ethos intact, we at Zenith aim to deliver a focused consumer-driven 360-degree media approach. With our unique ROI plus and digital-first practice, we intend to help the brand reach its business goals in the FMCG category in the market.”
Speaking on the media partnership, Sambit Dash, Vice President Marketing, Mamaearth said, “As we grow, we are constantly looking to reach out to more and more millennials in India and have meaningful conversations with them about our products and our belief of “Goodness Inside”. We have chosen Zenith as our media agency partner because we believe they understand the media landscape as well as our philosophy very well. Zenith will help us achieve our goals by identifying the right media mix and expedite the next step of our growth journey.”
Mamaearth was started in 2016 by the husband-wife duo, Ghazal and Varun Alagh, under the parent company Honasa Consumer. At first, the company was launched as a baby-care brand, with six products.
