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Global ad market on track for 8% growth in 2022

Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s latest Advertising Expenditure Forecasts report, published today. This...

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Tailored digital ads and eCommerce to drive 8% growth in OTC adspend this year

Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets* will expand by 7.6% in 2022 and 5.0% in 2023, according to Zenith’s new Business...

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Digital transformation to drive 9% growth in global adspend in 2022

The global ad market will continue its remarkable recovery from the 2020 downturn with 9.1% growth in 2022, after 15.6% growth in 2021, according to Zenith’s...

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Travel adspend to accelerate from 24% growth in 2021 to 36% in 2022

Travel advertising is poised for rapid growth as brands reset their relationships with consumers after the great rupture of 2020, according to Zenith’s Business...

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Zenith’s adspend forecast in 2021 : Investment in home improvement to fuel 13% recovery in home-appliance

Zenith forecasts that home-appliance advertising in 12 key markets*will grow ahead of advertising as a whole in 2021, expanding by 12.6% while total advertising grows by...

Zenith will handle the entire gamut of media planning for Mamaearth

Mamaearth awards its media business to Zenith

The digital-first brand, Mamaearth has awarded its media business to Publicis Groupe’s Zenith, an ROI company, following a multi-agency pitch. Zenith is known for...

Priyanka Kapur has more than 18 years of experience

Zenith appoints Priyanka Kapur as Vice President

A leading ROI agency, Zenith India has appointed Priyanka Kapur as Vice President to lead its Nestlé business. As a part of the appointment, Priyanka will be...

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FMCGs to raise their digital ad spends by 7%, Zenith forecasts

Zenith releases its Business Intelligence – FMCG Food and Drink report. According to the report, FMCG brands will be increasing their ad spends by 7% a year to 2023....

Ramsai Panchapakesan appointed by Zenith

Ramsai Panchapakesan assigned as National Buying Head for Zenith India

Ramsai Panchapakesan has been assigned for the role of National Buying Head by Zenith India. His responsibilities in the company will include pan-India media...

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Zenith’s latest report forecasts Beauty & Luxury Adspend

As per the latest report of Zenith ’s Business Intelligence – Beauty and Personal Luxury, there has been a decline in demand for cosmetics and fragrances due to this...