Maxxis Tyres hands over its digital duties to Grapes Digital
Grapes Digital has bagged the digital marketing mandate of Maxxis Tyres in India, one of world’s fastest growing tyre brand, delivering high-quality tyre products across 180 countries.
The agency will be responsible in handling their Digital Strategy,Social Media&Digital Media Buying and Planning across India.
Speaking on the win, Himanshu Arya, Founder, Grapes Digital, said, “We are glad to partner with a world-renowned brand like Maxxis Tyres. One of the world’s fastest growing tyre brands, MaxxisTyres delivers high quality tyre products to customers all over the world, we would like to build this trust further using digital medium.
Mr. Bing-Lin Wu, Marketing & Retail Sales Head, Maxxis India, said, “At Maxxis, we believe that Digital, as a medium, has become increasingly important for brands, given the changing media consumption behaviour of consumers.With Grapes Digital being a digital first agency, we look forward to working, innovating and growing together in synergy.”
Maxxis India recently inaugurated their first manufacturing facility in Sanand, Gujarat and India market is touted to play a vital role in Maxxis’ global vision to become one of the top 5 tyre manufacturers in the world by 2026.