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Once again the declared winner of media mandate on AMFI is dentsu X

Shreoshree Chakrabarty October 14, 2020

Dentsu X India has been declared the winner of the media mandate for the Association of Mutual Funds in India (AMFI) following a multi-agency pitch. The brand was handled by dentsu X since 2016. Mindshare, Initiative and Madison were rest of the agencies contending for the business.

Nilesh Shah, Chairman, AMFI said, “We are pleased to renew our relationship with dentsu X. The agency has shown an in-depth understanding of the category and consumer. It appreciates both – the consumer motivations as well as the client’s perspectives, to deploy investments designed to deliver on our business objectives. dentsu X, in effect, has been an integral partner and not just an agency.”

S. Venkatesh, Chief Executive, AMFI commented, “delighted that we are continuing our partnership with dentsu X. The team here has always exceeded expectations. It understands the eco-system and deploys platform-agnostic solutions and innovations to deliver on business KPIs.”

Divya Karani, CEO, dentsu X India added, “This is a resounding validation of dentsu X’s work in building the business, driving sustainable value year-on-year and the close teaming with all our AMFI members. This decisive mandate is right by both, dentsu X and AMFI.”

Since the launch of ‘Mutual Funds Sahi Hai’ in 2016, dentsu X India has been managing the media mandate for AMFI. The mutual fund industry has grown diversely. The industry has acknowledged the agency’s effort, innovations and ‘experience beyond exposure’ approach by various awards such as Foxglove, e4m Play Awards, SAMMIE, Digiplus, SCREENXX and DIGIXX. For ‘Breathing a new life into a category’, Marquees has also honoured AMFI.

dX-matrix, dX-cubic and dX-palette agencies together make dentsu X. Steep growth trajectories have been witnessed by all these three agencies in the recent past. This is evident in not just the raise but also the honour won for their work. Dentsu X has been acknowledged as the “Top 100 Fastest-Growing Agencies” globally by Adweek, 2019 and also declared as the “Agency-of-the-Year” by three separate industry forums this year.

Dentsu X works with huge clients such as Maruti Suzuki, SEBI, Suzuki Motorcycles, HDFC Ergo, Reckitt Benckiser,Toyota, OPPO, OnePlus and Honda Cars among others.


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