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Tata Motors announces its cutting-edge EV technology brand ‘ZIPTRON’

MediaInfoline September 19, 2019
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Tata Motors announced its state-of-the-art electric vehicle technology ‘ZIPTRON’, which will power a range of aspirational Tata Electric Cars, starting with a new launch in Q4 of FY20. ZIPTRON, a soon to be introduced EV powertrain technology, is a building block towardsTata Motors’ consistent strive for commonality, to drive economies of scale and to make new technologies affordable for the Indian consumers.It embodies distinctive characteristics:efficient high voltage system, zippy performance, long range, fast charging capability, battery with warranty of 8 years, and adherence to IP67 standard.

Speaking at the launch, Mr. Guenter Butschek, CEO & MD, Tata Motors said, “We are proud to present this state-of-art technology brand – ZIPTRON, which has beendesigned in-house while utilizing our global engineering network. At the heart of our future EV line-up, this technology will deliver a thrilling driving experience to our customers aspiring to go-green. Rigorously tested across 1 million kms, ZIPTRON technology is well proven, advanced and reliable. With this technology, we hope to usher in a new wave of eMobility in India and accelerate faster adoption of EVs, supporting the Government’s vision.”

ZIPTRON Technology

The technology comprises of a highly efficient permanent magnet AC motor providing superior performance on demand. It also offers best in industry dust and water proof battery system meeting IP67 standards. Further, it utilizes smart regenerative braking to charge the battery while on the drive.

ZIPTRON Freedom 2.0

Tata Motors also rolled out the ZIPTRON Freedom 2.0 campaign. This campaign aims at highlighting how this technology breaks existing barriers and provides freedom from pollution, addresses range anxiety, and offers electrifying driving performance.

Links to the two TVCs on Pick-up & Noise and Fuel & Pollution.

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