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ALT Balaji wins big at the Label Awards 2021


India’s very own homegrown OTT platform, ALT Balaji wins TOP BRAND WITH CULT-LIKE FOLLOWING at the Label Awards 2021. The award implies appreciation for the originality and the diversity with the top brands with a cult-like following and also won Best Content IP of the year for Mentalhood The platform is known for its Hindi originals and has been winning hearts in India and globally.

ALTBalaji aims to provide content on youth programming for India with content that is disruptive content, original series, and premium across all genres. All the content is based on courage and relentlessness that stands out for being effervescent, avant-garde, inclusive, and non-conformist.

ALT Balaji has managed to gain 1.6 Mn subscribers in the third quarters (Q3 FY21) on the back of a strong content line-up and increasing its marketing spend strategically. The Best Content IP of the year winning web series starring Bollywood actress Karishma Kapoor, Dino Morea, Tilottama Shome, Sandhya Mridul, Shruti Shukla, and Shruti Seth.

Sharing her gratitude, Ekta Kapoor, Jt. Managing Director, Balaji Telefilms said, “We believe in creating shows and characters that would stick with the audience for a long time. ALTBalaji has been appreciated for its content-driven shows and we are grateful to the viewers and the critics for accepting and loving our platform and, we look forward to releasing more diverse and original series.”

Label Awards is the country’s largest Brand Licensing and Retail opportunity platform with its 4th edition this year. The award event was organized by License India, the brand licensing-centric media division of Franchise India Group.

Some of the masterpiece original content of ALTBalaji, which are a must-watch, are Broken But Beautiful, The Married Woman, Main Hero Bol Raha Hoon, PuncchBeat, Cartel, Apharan, His Story, etc. The OTT platform was founded by Ekta Kapoor with Nachiket Pantvaidya as its CEO. The owner company of the OTT platform is Balaji Telefilms.


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