Amway launches Artistry Essentials in India
Amway India, the country’s largest direct selling FMCG Company today launched “Artistry Essentials”, a new skincare range under its premium skincare brand ‘Artistry’. Enriched with the goodness of natural ingredients and perfected with science, Artistry Essentials helps to complete the daily essential skincare routine in just 3 minutes* to help revitalize and restore radiance of the skin.
Commenting on the launch, Sundip Shah, Chief Marketing Officer, Amway India, said, “The skincare market is pegged at INR 11600 crore and growing at a healthy rate of 12.7% CAGR over past 5 years***. Today, skin care is gaining in importance for both men and women. Given their hectic and fast paced lifestyle, it is difficult for them to spend much time in daily skincare. Keeping that in mind, we have introduced Artistry Essentials, a range that has been designed to provide a simple, convenient and effective skincare solution for everyday skincare needs. The launch of Artistry Essentials will help accelerate Artistry’s growth to further consolidate its leadership position in the premium skincare space in India.”
“Enriched with the goodness of natural ingredients and perfected with science, Artistry Essentials has many unique features – the benefits of a cleanser and toner are combined into 1 product and also one set of products are suitable for all skin types. This addresses key consumer barriers of complexity and confusion and we are confident of adding many more consumers for Artistry with this launch,” added Anisha Sharma, Category Head, Beauty & Personal Care, Amway India
The new range is replete with the goodness of natural ingredients including Acerola Cherry, Cucumber, Chamomile, Avocado & Jojoba Beads that balance oil and hydration level in the skin. Acerola Cherry acts as an antioxidant and which is a good source of Vitamin C for the skin, while cucumber is known for its cooling effect on the skin. Chamomile provides soothing and comforting effect; Avocado provides moisturization and Jojoba seeds gently accelerate the skins natural exfoliation process. Acerola Cheery is organically grown on Nutrilite organic farms. The range comes in an exciting and refreshing packaging highlighting the natural ingredients.
Priced competitively from Rs 1200 onwards, the range consists of four skincare products including Cleansing gel & Light Lotion in the daily care range and Polishing Scrub & Creamy Massage, in the special care range. Designed specially to address the daily skincare routine of working men and women, Artistry Essentials is equipped with patented anti-irritation complex that provides adequate skincare. The range is dermatologically tested, non-comedogenic and apt for all skin types.
The Essentials Gel Cleanser is a water based and sulphate free Gel formulation recommended to be used twice daily in order to effectively cleanse and tone the skin in one step. The cleanser is also enriched with Witch Hazel and White Willow Bark which help diminish the appearance of pores. Essentials Light Lotion is an oil free lotion enriched with anti-irritants like Aloe and Shiso that soothe the skin. Gel based Essentials Polishing Scrub effectively removes flakes and impurities deep within the skin’s surface. Essentials Creamy Massage is a luxurious massage cream fortified with Shea butter and natural oils to make the skin feel soft, silky and smooth.