Bira 91, the rapidly growing beer company, has launched its first Taproom in Gurugram, featuring a wide selection of beers, curated food menu, specialty cocktails, and a merchandise store.

Bira 91’s Taproom in Delhi-NCR: A Game-Changer for Beer Culture

The opening of Bira 91’s first Taproom at DLF CyberHub in Gurugram marks a significant milestone for both the brand and the beer industry in Delhi-NCR. Bira 91 has been at the forefront of the beer revolution in India, and this latest launch solidifies their commitment to expanding the beer culture across the country.

The Taproom offers beer enthusiasts a haven where they can indulge in a wide selection of 16 beers on tap, catering to every palate. Bira 91 has carefully crafted their beers to ensure a satisfying experience for beer lovers, and this dedication to quality is evident through their award-winning Taprooms in Bengaluru. With the opening of their third Taproom in Delhi-NCR, Bira 91 aims to redefine the landscape of beer in the region.

An exciting aspect of the Taproom is its collaboration with renowned Chef Vicky Ratnani, who has curated a delectable food menu that perfectly complements the beer flavors. This combination of excellent brews and culinary delights creates a truly immersive experience for guests. Furthermore, the Taproom introduces a unique element with an extensive variety of specialty cocktails curated by sommelier Magandeep Singh. These cocktails, designed exclusively for Bira 91, will elevate the drinking experience to new heights.

In addition to the delightful gastronomic offerings, the Taproom also houses the first-ever offline Bira 91 Merch Store, showcasing the brand’s most beloved merchandise. This adds to the overall experience, giving guests an opportunity to take a piece of Bira 91 home with them.

The Taproom’s aesthetics are a testament to Bira 91’s creative and vibrant nature. The interior design takes inspiration from the brewing process, with four unique murals representing each stage of beer production. The incorporation of Bira 91’s distinctive colors and patterns in the lighting and ceiling further enhances the overall ambience. Every element of the Taproom has been carefully crafted to provide a blend of taste, ambience, and excitement that is unparalleled.

Beyond being a venue for indulging in beer and food, the Taproom aims to be a hub for live experiences. From music and sports screenings to pub quizzes and beer education workshops, guests can expect a lively atmosphere that fosters engagement with the beer community. This dynamic community will undoubtedly contribute to the growth of the beer culture in Delhi-NCR.

Overall, the launch of Bira 91’s Taproom at DLF CyberHub is a game-changer for the beer industry in Delhi-NCR. It not only offers an exceptional beer and culinary experience but also serves as a catalyst for fostering a thriving beer culture. Bira 91’s commitment to innovation and quality shines through in every aspect of the Taproom, and it is sure to delight beer enthusiasts and casual consumers alike. Cheers to Bira 91 for setting the stage for a future filled with exciting, experimental, and flavorful beers in Delhi-NCR.

Bira 91 launches its first Taproom in the heart of Delhi NCR at DLF CyberHub, Gurugram

Bira 91, one of the world’s fastest-growing beer companies, today announced the opening of its first Taproom at the upscale DLF CyberHub in Gurugram. Bira 91 has always been at the forefront of the beer revolution in the country since its inception. After the launch of two award-winning Taprooms in Bengaluru, this will be the brand’s third launch and the first one in Delhi-NCR region.

Opening its doors to the public on 28th July 2023, the taproom will feature an impressive selection of 16 beers on tap, carefully crafted to satisfy every palate. The food menu, curated by renowned Chef Vicky Ratnani, will offer a delectable array of dishes that perfectly complement the beer flavors. Additionally, the Taproom will showcase an extensive variety of specialty cocktails curated exclusively by the popular sommelier Magandeep Singh, offering classic and unique creations to elevate the drinking experience. The Taproom at CyberHub will also have the first-ever offline Bira 91 Merch Store showcasing some of the most-loved merch from the brand.

Commenting on the launch, Ankur Jain, Founder, and CEO at Bira 91, “As we continue our journey to build India’s largest D2C platform for beer innovation, we are ecstatic to bring the Taproom experience to Delhi NCR. Nestled amidst the buzzing CyberHub in Gurugram, the new Taproom serves as a haven for beer enthusiasts and becomes a catalyst for fostering the beer culture in the city. We are also excited to introduce Delhi NCR to Make Play Thursdays, where we release a new beer every week, actively engaging with consumers to gather feedback, and craft brews that truly resonate with the aspirations of the millennium city. We are certain that Taproom will redefine the landscape of beer in Delhi NCR, setting the stage for a future, brimming with exciting, experimental and flavorful beers.”

Speaking on the launch, Rahul Singh, Senior Vice President, Pubs at Bira 91, said, “Beer consumption in India thrives at multiple levels, with the out-of-home experience playing a pivotal role in nurturing the country’s growing beer culture. The increasing availability of diverse and premium beer options has not only democratized the industry but also shaped the evolving Indian taste palate. Bira 91 has led the beer revolution and with the introduction of Bira 91’s latest Taproom in CyberHub, that offers 16 beers on tap, carefully curated food menu and artistically crafted cocktails that will give the city an experience like never before!”

Bira 91’s new Taproom at DLF CyberHub spreads across an area of 3700 sq. ft and can accommodate over 120 people. The interiors draw inspiration from the brewing process of beers, dedicating four unique murals each to harvesting, milling, brewing, fermenting, and sipping. The Taproom’s overall aesthetic perfectly embodies the brand’s creative, playful, and vibrant nature, with the ceiling, murals, and lighting incorporating its distinctive colors and patterns. Every element has been carefully crafted to provide an unparalleled blend of taste, ambience, and excitement. The Taproom will serve as a venue for live experiences, including music, sports screenings, pub quizzes, and engaging beer education workshops and tastings. This atmosphere will drive engagement, inviting consumers to immerse themselves in the world of beer while enjoying the camaraderie and energy of a dynamic community.

Location and Timings:

Location: 2G, Building 10-A, Ground Floor, CyberHub

Timings: 11 am – 2 am