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Roca launches the 10th edition of jumpthegap

Madhushree Chakrabarty April 29, 2021
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With over 26,000 participants from 150 countries in the last 9 global editions, jumpthegap, the 10th edition of the international design contest from the house of Reco, returns. The contest invites the best of the best talents from the field of architecture and design. The invitees are expected to come up with and ideate creative solutions for the bathroom space. The contest is driven by the crucial challenges we face today both as individuals and as a society.

Starting in 2021 and going forward, jumpthegap will challenge architects and designers from all over the world to create solutions for the bathroom space that address and advance the goals set out by the United Nations’ 2030 Agenda for Sustainable Development. An evolution from the more conceptual and futuristic follows last year’s special edition devoted to the new COVID-19 realities.

“The concept of ‘future’ has changed”, says Marc Viardot, Roca Group’s Corporate Marketing and Design Director. “There are new challenges brought about by the pandemic, while others are of growing and vital importance, such as preserving the planet, supporting its diversity, or fighting inequalities. jumpthegap® has evolved to respond more directly to these issues, searching for ideas that are technologically feasible, provide added value to innovation and show diversity, sustainability, timelessness and adaptability – values which have always been a part of Roca’s DNA”, he adds.

jumpthegap, which is organized in collaboration with BcD Barcelona Design centre, is now divided into four new categories: Wellness & Health, designs that deliver new levels of comfort and peace of mind for users and clients, promoting balance and harmony; [Un]neutral design, projects that ingeniously and meaningfully address the bodily diversity and the wide range of capacities displayed by human beings, facilitating independent living through new creative personal aid features; Water & Energy, projects that promote smart and conscious use of planetary resources; and Crisis & Emergency, designs that tackle a context of permanent crisis and emergency with the help of flexible, feasible and replicable materials and technologies.

The projects will be assessed by a jury of renowned professionals led by Japanese architect and 2014 Pritzker Prize winner Shigeru Ban (Jury President), and which also includes Somi Kim, Senior Director, Healthcare Solutions at Johnson & Johnson (J&J) Design; Paul Priestman, Designer, Chairman of PriestmanGoode; Andrea Trimarchi and Simone Farresin, Founders of Formafantasma design studio; Deborah Seward, Director of United Nations Regional Information Centre in Belgium; Mariana Amatullo, President of Cumulus International Association of Universities and Colleges of Art, Design and Media; Isabel Roig, Executive Director of BcD Barcelona Design centre and President of World Design Weeks; and Marc Viardot, Roca Group’s Corporate Marketing and Design Director.

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