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Kurkure and Masaba unveil a taste of ‘CHATPATAPAN’ this festive season

Shreoshree Chakrabarty November 10, 2020
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One of the most loved snack brands, Kurkure, has always been successful in introducing various interesting flavours in people’s lives. This festive season, Kurkure has worked with the ace designer, Masaba Gupta, to bring a special, limited-edition festive offer*. Her contemporary and unconventionally aesthetic style mixed with the true Kurkure style together has come up with a hamper designed to add a dose of ‘chatpata fun’ to the ongoing festivities. This will be shared with fans of Kurkure – celebrities and social media influencers – as a special, ‘money-can’t-buy’ experience.

The quirky tedhapan of Kurkure and Masaba’s suave style make it a perfect combination as a special hamper which has been curated especially for the Kurkure fans. With the festivities knocking the doors, the special festive hamper has been embellished with the nostalgic Genda Phool, sprinkled with vibrant coloured buds and polished with polka dots which add a youthful ebullience to the design.

Designer Masaba Gupta said about the association, “My designs are a reflection of my personality. Vibrant, quirky and edgy, and thus, very similar to the experience that Kurkure offers its fans! With this special hamper, I wanted to add a playful and colourful touch to the festivities. It was truly an exciting experience to work with Kurkure and I sincerely hope that all recipients cherish their special hampers”.

Sharing his thoughts, Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India said, “The festive season has always been integral for Kurkure. This special hamper has been curated with Masaba with the endeavour of ensuring that Kurkure is a part of every celebration – adding a dose of quirk and style. Apart from the limited-edition collectibles, the hamper also offers free mobile data for Airtel consumers to stay connected with their family and friends. We hope this special hamper makes the celebrations even more ‘chatpata’ and joyous for the hand-picked members of our Kurkure family.”

There is more than that in this unique hamper. It contains a special collectible tray and Kurkure packs which offer recipients up to 2 GB of free Airtel mobile data (for prepaid users) so that they stay connected with their close ones and get to celebrate and enjoy this festive season and can also share their special, one-of-a-kind hampers with the world.

*Special, limited-edition hamper. Not available for sale in the market.

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