myBillBook, the GST billing and accounting software by FloBiz, has released a video celebrating the contribution of MSMEs to India’s economy. The 90-second video showcases the daily challenges faced by MSME owners and how they play a significant role in propelling the nation’s economic growth.
Our Analysis and Commentary
myBillBook’s ‘Tum Kamaal Ho’ Campaign Honors the Contribution of MSMEs to India’s Economy
myBillBook, one of India’s leading GST billing and accounting software providers, has launched a new campaign to celebrate MSME Day. The campaign, titled ‘Tum Kamaal Ho,’ which means “You are amazing,” aims to recognize the significant role of MSMEs in India’s economy. The campaign features a 90-second video that showcases the struggles and determination of small business owners to overcome daily business challenges and contribute to the nation’s economic growth.
MSMEs are the backbone of India’s economy and contribute 30% to the country’s Gross Domestic Product (GDP) while providing employment to 110 million people. Despite facing many challenges, including a lack of easy access to credit, MSMEs offer exemplary customer service to their customers by prioritizing building long-term relationships with them. They play multiple roles, including that of a salesperson, delivery person, cleaner, manager, and accountant, among others, based on their nature of business.
myBillBook’s campaign emphasizes the importance of recognizing and appreciating the tremendous efforts of MSMEs, who are often overlooked in news headlines. The video effectively conveys the message that MSME owners are essential to our daily lives and deserve immense respect and admiration.
The campaign video is a heartfelt tribute to the tireless efforts of MSMEs and encourages more people to support and appreciate their contribution to the Indian economy. myBillBook has always been at the forefront of offering value to MSMEs through innovative technology solutions and content, and this campaign is a manifestation of its commitment to supporting their mission of Aatmanirbhar Bharat.
Overall, the ‘Tum Kamaal Ho’ Campaign by myBillBook is a powerful statement of support and recognition for the MSME sector. It highlights the importance of creating an environment that is conducive to the growth of small businesses and underlines the critical role they play in India’s economic development. The campaign is a much-needed reminder that small businesses deserve our respect and admiration, and it will hopefully inspire more significant support for MSMEs in India.
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myBillBook continues its ‘Tum Kamaal Ho’ campaign on MSME Day
myBillBook, India’s leading GST billing and accounting software by FloBiz, has launched a brand video under its MSME Day exclusive property, ‘Tum Kamaal Ho’. The brand released a high-energy MSME anthem last year to celebrate the resolve and spirit of MSMEs. This year they have followed this up with a heartfelt video with the narrative of how these small businesses become a part of our daily life, and while their efforts, unlike larger enterprises, are not visible to the masses and do not capture the news headlines, but are a big factor in propelling the nation’s economic growth.
The 90-second video incorporates relatable and common phrases used to address MSME owners like Bhaiya, Didi, Uncle and Aunty, while the visuals showcase their perseverance and determination to overcome everyday business challenges. MSMEs contribute 30% to India’s GDP and provide employment to 110 million people. They are known for their multi-tasking and adaptability qualities and play multiple roles like the salesperson, delivery person, cleaner, manager, accountant and any other role required by their nature of business. MSMEs may not have the advantage of easy-to-get credit, the best marketing tools, a readily available workforce and many other means, but they still offer value & exemplary customer service for their customers by prioritising building long-term relationships with customers, employees, and suppliers. The campaign is released on YouTube and will be promoted through various social media & digital channels.
Rahul Raj, Co-founder and CEO, FloBiz, said, “We are thrilled to launch the succession to our MSME anthem, Tum Kamaal Ho, in the form of this video. We are proud to support the mission of Aatmanirbhar Bharat and believe that MSMEs are the backbone of India’s economy. myBillBook has always been at the forefront of offering value to MSMEs through our technology and content, and the occasion of MSME Day is always special for us as an organisation. We hope our attempt to praise and respect the efforts through the content property ‘Tum Kamaal Ho’ will inspire more people to appreciate and support MSMEs in their communities.”
Pulkit Saboo, Director – Brand & Growth Marketing, FloBiz, said, “The latest version of Tum Kamaal Ho thoughtfully portrays the diverse roles of small business owners and helpers who tirelessly contribute to the Indian economy in their unique ways. As the MSME anthem, it showcases our commitment to being true champions for MSMEs, emotionally connecting with individuals who aspire to start a business or have already overcome challenges to define their destiny. By doing so, we aim to strengthen our long-term marketing and communication plans, forging deeper connections with our end customers. We hope that the long-term property ‘Tum Kamaal Ho’ becomes a daily source of inspiration, empowering individuals to remind themselves of their own excellence and resilience – Tum Kamaal Ho!”
