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Ramya Krishnan becomes the brand ambassador for CavinKare’s Bacto-V

Madhushree Chakrabarty January 13, 2021

Ramya Krishnan becomes the brand ambassador for CavinKare’s newly launched hand sanitizer brand Bacto-V. The brand has been launched with a campaign named Keep in Touch. With the launch of Bacto-V , CavinKare enters into the hand hygiene category.

Bacto-V comes with the proposition ‘Bacteria and Viruses killing expert’. The hand wash has been developed with double protection formula in which there is no-soap and is enriched with the goodness of Aloe Vera. It comes in two different variants – Protection Shield and Moisture Shield.

Commenting on the occasion, Mr.Venkatesh Vijayaraghavan, Director& CEO – Personal Care & Alliances, CavinKare said “Bacto-V’s products have been a game-changer in the market, as it was launched in immediate response to consumer needs. Backed by innovation and research, Bacto-V from a product line by CavinKare has evolved into an umbrella brand that offers safety solutions to every possible touchpoint of contamination. Today as we further strengthen our presence in the market with the addition of hand hygiene products, we are confident that Bacto-V will become a go-to hygiene brand for millions across households in India and bolster our efforts in the contamination of germs. The products have been designed, developed, and launched by thinking ahead of consumers showcasing CavinKare’s thought leadership in the industry. We are happy and delighted to be driving home the awareness and education around the importance of hand hygiene through Actor Ramya Krishnan who resonates well with our brand proposition.”

Keeping in mind the gestures of affection and human touch among friends and family, the brand has correctly appointed Ramya Krishnan as the brand ambassador. In the TVC the actress is seen urging people to return back to normalcy and embrace physical touches.

Commenting on the association, Actor Ms. Ramya Krishnan, said “I am beyond thrilled to be associated with CavinKare and its flagship hygiene brand Bacto-V. My association with the brand as its ambassador gives me a sense of fulfillment and an opportunity to resonate with the importance of hygiene and regular sanitization to consumers. Bacto-V is a game changer brand that houses disinfectant products that decontaminate surfaces around us instantly and also empowers us to touch without any inhibitions. Today as the brand expands its offerings to the hand hygiene category, I am happy to join their journey against germs contamination by launching Bacto-V hand wash that truly stands apart in the market. Bacto-V’s promise of making hand touches safe again is truly commendable and I am confident that our partnership will educate more and more consumers around the country about the importance of regular sanitization. The brand’s efforts will certainly go a long way in empowering consumers to resume back to normal life seamlessly.”


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