Latest News Advertising, Brand, Television, Radio, Digital-Marketing

Type to search

Entertainment

Grand opening of BIGG BOSS Kannada S8 to premier on Colors Kannada

Madhushree Chakrabarty February 26, 2021
Share

Bigg Boss Kannada Season 8 is all set to premiere on Colors Kannada on Sunday, 28, February at 6:00 PM and subsequently at 9:30 PM, daily. Like all the previous seasons, Season 8 will also be hosted by the heartthrob Kiccha Sudeep. BIGG BOSS Kannada S8 fans can catch all the updates for all 24 hours ahead of TV anytime on Voot Select on Voot.

The 100 days show will see 17 celebrities locked inside a house together and go through various emotions and drama.

Active Wheel presents Bigg Boss Kannada S8, Powered by Freedom Refined Sunflower Oil and Lifebuoy, Special Partners Nippon Paint Atom Fibra, Fortune Chakki Fresh Atta, and Levista Instant Coffee and Associate Sponsor Haier.

“With marquee properties like Bigg Boss Kannada we create more than entertainment; we create an experience that cuts through traditional television viewing and new-age digital interactivity and consumption. This screen-agnostic approach enables us to leverage cross-mobility of viewers across platforms and helps create the fandom that Bigg Boss Kannada thrives on,” stated Ravish Kumar, Head- Regional Entertainment (Kannada & Marathi Clusters), Viacom18. He further added, “For this season of Bigg Boss, we have innovated in ways our audience consumes and interacts with the show. While we will be putting up exclusive content-around-content and a live feed on VOOT, our marketing campaign this year includes market firsts like a virtual house tour, WhatsApp, and QR-based voice campaigns.”

Talking about the show, Parameshwar Gundkal, Business Head, Colors Kannada, “With a new brand ethos, ‘Banna Hosadagide, Bandha Bigiyagide’, Colors Kannada, aptly summarized the channel’s refreshed and a strengthened spirit. Colors Kannada has always been ahead of the curve in the entertainment space and we are the early prime time leaders in five slots. With each season of Bigg Boss, we had something new to offer and this season will be no exception. The 17 contestants living under the Bigg Boss roof, will find themselves in a variety of emotionally testing and physically challenging situations. We aim to surpass the previous season in terms of quality content and advertiser interest. With Sudeep resuming his mantle as the host, the entertainment factor is only going to multiply from here.”

Kichcha Sudeep said, “I have been associated with the show for the past seven seasons and with every season it not only continues to surprise the viewers but also me. As we get used to the new normal, I’m glad to be back with Bigg Boss and entertain every one of you.”

Tags:

Leave a Comment

Your email address will not be published. Required fields are marked *

two × four =