MX Player introduces 4 Regional Originals this month
MX Player has announced 4 new Originals across languages and genres. With the 2 Telugu and 2 Marathi MX Originals, the platform is bringing entertaining and relatable shows with some of the best talent in the industry.
Foraying into the Telugu market for the first time ever, MX Player adds a new language to its multiple range of offerings with the launch of the two Telugu MX Original Series’ that went live on 13th September. ‘Beyond Breakups’ and ‘Kalaham Madhuram’ introduce you to unique love stories that hit a break and further welcome you to the world of breakups.
Additionally, the platform continues it foray in the Marathi market after the success of Aani Kay Have and adds 2 new Marathi series’ to its portfolio with ‘Pandu’ and ‘Once A Year’ that went live on 20th September. Both these slice of life dramas are in the comedy space with Pandu being a fun take on the everyday life of the Mumbai Police while the other series is a rom com.
Elaborating on the same, Karan Bedi – CEO, MX Player said, “Regional markets are among the largest growth drivers for MX Player, and we’re focused on bringing a wider range of premium regional content on our platform. There’s also significant untapped potential for content creators to cater to the under-served audience in these markets, and with our new regional originals, we are doing our best to bring Indian audiences’ quality digital-first content in their native language.”