Zee Café to present a special show on Indian Cinema on December, 19
Royal Stag Barrel Select Large Short Films to host special programming on the coming together of the Indian Cinema which is being developed by Wavemaker India. The show will be starting on 19th December 2020, every Saturday at 8:30 PM on Zee Café.
The show will be helmed by Mandira Bedi, who will bring together actors like Nawazuddin Siddiqui, Saif Ali Khan, Manoj Bajpayee, Niranjan Iyengar, Samantha Akkineni, Divya Dutta, Sayani Gupta, Tisca Chopra, Shweta Basu Prasad , and many more. The large panel of actors will be discussing the journey of Indian cinema and how it is now spreading itself into imbibing foreign film culture. The program will also air at 11 PM on &Pictures, the same day, and will stream on ZEE5.
Speaking about the series, Ashish Sehgal, Chief Growth Officer, ZEEL, said, “Royal Stag Barrel Select Large Short Films has been an evolving chapter in a demanding space for impactful storytelling. It’s a belief beyond wonders to see what can be accomplished in just 15-20 minutes of screen space. Over the years, our discerning viewers on Zee Café have truly appreciated the nuanced storytelling and the stirring discussion by acclaimed artists from Indian cinema. With this being the third year of our association with Pernod Ricard India, we are delighted to offer talented filmmakers a wider reach with Zee Café and &Pictures along with ZEE5. Given its unique and enriching format, the property delivers immense value to even our brand partners who see it as an innovative platform to engage with an enthused audience. With a promising line-up this year, we are certain that the inspiring debate on cinema will truly enthrall our audiences across ZEE.”
Commenting on the occasion, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Royal Stag Barrel Select Large Short Films has revolutionized the short film format in India and has redefined the movie-watching experience. The testament to its wide popularity and success is the overwhelming response to each of our releases as well as industry recognition awarded to our ground-breaking and category-defining films. We are delighted to leverage the power of this platform and associate with incredible storytellers, who, like the brand, personify the spirit of pursuit of excellence. As the short film genre grows, our endeavor is to bring these powerful stories and their creators to the forefront for the most diverse entertainment experience for our consumers.”
Karthik Nagarajan, Chief Content Officer for Wavemaker, said, “What simply began as an experimental design has culminated into a world of desirable content which now plays a bigger part on a global scale. It has been an absolute pleasure working with Zee in conceptualizing and amplifying the shared endeavor and we look forward to scaling new heights this year with the exciting new line-up of offerings. The Royal Stag Barrel Select Large Short Films has produced some of the finest quality films building on the notion that there is always a growing space to inculcate newer practices sending the right message to a younger generation of budding filmmakers. We at Wavemaker and GroupM are delighted to continue our long-standing partnership and we are certain to scale newer heights this year with a promising line-up of compelling short features.”