Brief Profile:
iCubesWire is one of the leading Digital Marketing Agencies in India. The company is geared towards expansion as ‘Digi-crafting’ marketing solutions for the enterprise market. The company, as a whole, has more than 20 offerings divided under three segments including performance, consulting, and technology.
We interacted with Mr. Sahil Chopra, Founder & CEO-iCubesWire about digital marketing and all about new guidelines for social media. Let take a look.
Q) What are the service iCubesWire provides?
iCubesWire is India’s Leading Performance Marketing Agency. Since its inception in 2010, we are the leader in performance marketing, mobile marketing, Social Media, and Creatives, offering 360° concepts to over 250+ clients across e-Commerce, Automobile, Technology, Finance, Travel, Hospitality, and more, having our presence across the Middle East and South-East Asia. Carving a niche for ourselves in the marketing space, we have been consistently investing in R&D and business expansion. We also have a dedicated R&D team working on creating cutting-edge AI and Data Science enabled offerings.
Q) How was the year 2020 for you from your company’s perspective?
2020 was undoubtedly a challenging year for the entire humanity and we are no exception. Most of our customers went into sleep mode and we did face the brunt. But I believe the worst is behind us and we are very optimistically looking at this phase now. Our team stood with us in the times of turbulence and we could fight with it, courtesy of our people and some strong business fundaments we’ve always had.
Q) What is the relevance of Digital Marketing in OTT platforms?
OTT platforms have seen phenomenal growth in the last 12 months or so in India. COVID-19 did add to the spike in OTT platforms and so has been the case with their subscription models as well. Now, there is a need and a demand to moderate the content being shown by these platforms and I believe it is a step in the right direction. A lot of contextual ads also run on these platforms and the growth has surely benefitted this aspect.
Q) Digital marketing is evolving regularly. What are key factors have you noticed in these times after the pandemic?
Most brands have started to look at digital marketing very differently since COVID times. Most of them have realized that it is a lot more efficient to have systems built to manage end-to-end customer cycles digitally. A lot of brands are spending heavily on technology to ensure that their platforms are digitally ready and can handle end-to-end customer cycles. It has added to the scope of digital, and in many cases, a lot of print, Tv ad spends are also expected to be routed to digital marketing in the long run.
Q) New OTT/ Social platforms guidelines in India. What is your opinion?
In my opinion, this is a very good move. Since COVID, the consumption of OTT platforms has gone through the roof and it is imperative to have some guidelines and board to look at the content and how its consumption impacts the mind of the consumer. The content filtering guidelines are surely a step in the right direction and are a welcome move.
