Spotify’s Sound Up opens doors for women podcast creators in India

Sound Up was launched to identify India’s growing audio community

Spotify has launched Sound Up in the market with a goal to spotlight and nurture India’s growing audio community. Sound Up is a global program that is created to identify underrepresented communities, participants to hone their podcast skills through training, mentoring, workshops, and full-program support provided by Spotify. In India, Spotify will focus on women as an underrepresented community, with the hope to bring more female talent into India’s thriving audio ecosystem. The application process is open now, and for more details visit here.

There is a free application for Sound Up and the program is open to the residents of India who identify as women and are above the age of 18. Anyone who is an aspiring podcaster with a great idea is welcome, and if selected, will have the opportunity to learn from experts in the field on initial ideation, storytelling, and interviewing, as well as editing and producing podcasts. Interested candidates can apply online until July 26, 2021, at 11:59 PM IST. From thereon, 10 finalists will be chosen to attend the program later this year.

The India Sound Up program has been designed to navigate the current day challenges in setting up a classroom environment. The program will take place in two phases:

  • It starts with four weeks of virtual Sound Up sessions consisting of scheduled live courses, recorded lessons, one-on-one meetings with the Spotify team and facilitators, and light homework assignments.
  • Eight weeks after the completion of virtual classes, participants will submit a final trailer and pitch proposal for the opportunity to be selected to attend the subsequent Sound Up sessions in 2022.

“Since its launch in 2018, Sound Up has successfully supported the voices of underrepresented communities with an aim to tackle inequity. The program seeks to identify opportunities for new talent, and we are eager to find and represent unique female storytellers from India. Ultimately, we want to create a cascading effect where, as we support more women, they in turn act as role models and empower other women in their network to dial up the female voice in the audio industry”, said Natalie Tulloch – Global Lead-Sound Up at Spotify.

“And to ensure everyone has equal access to resources and technology, Spotify will provide computers, internet access, and podcast recording equipment to the Sound Up participants”, she added.




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