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ALTBalaji tops weekly survey of Chrome OTT amongst SVOD platforms


The results of the Chrome OTT weekly survey on Indian originals across OTT platforms show Indian OTT giant ALTBalaji as the leading platform. This has been calculated on the basis of a minimum of 10 mins viewing across 24 hours and the Chrome panel represents 574 million internet users in India that watch shows/web series/movies. ALT Balaji stands at the first position with the highest-ranking across subscription-based OTT platforms. India’s favourite OTT platform has been receiving tremendous love and appreciation and is a testimony to the varied content library, the customer connects/acquisition strategies and user-friendly experience.

For the week’s (14th-20th March) list on COTT’s top 12 OTT platforms, ALTBalaji has been listed at the prestigious number 6 spot, in a country booming with so much competition in the OTT platforms sphere. The free or advertising-led platforms backed by broadcasters stand in the top 5 rankings of platforms. With unique strategies to reach out to the end-consumers and its simplistic user-friendly interface along with viewer generic content development, ALTBalaji stands ahead of other subscription-led OTT platforms like Netflix and Amazon Prime.

Putting forth unique stories and narratives and consistently breaking records and barriers by the ALTBalaji’s creative team has resulted in its highest ranking. ALTBalaji presents such shows which have new treatment or twists and dialogues that resonate with the audience. This makes it deserving of the position where it is currently.

And on the list of Top 10 shows, ALTBalaji’s recent shows including The Married Woman, Crashh, and Dev DD 2 grabbed the 5th, 6th, and 9th positions. The shows Crashh and Dev DD 2 also land on the Top 10 Binged list, which takes into account at least bingeing on three episodes of a series in 24 hours less.

For the unconventional stories and ability to address societal issues through satire subtly, the shows like The Married Woman, Crashh, and Dev DD 2 have resulted in this winning by drawing all the right kinds of attention from the very beginning. The important messages and the addressing of major social problems resonate with the audience and the talented actors in these shows, deliver the messages in an unforgettable manner.

Featuring Monica Dogra, Ridhi Dogra, Suhaas Ahuja, and Imaad Shah in the cast, The Married Woman is a show that attempts to break stereotypes and taboos that society’s conditioning has set in stone in a brilliant way and it celebrates love hand in hand. This is based on the book by Manju Kapur.

Dev DD 2 has been all about breaking stereotypes, something ALTBalaji has been striving to do with every show since the beginning. Dev DD 2, starring veteran actor Sanjay Suri, Asheema Vardaan, Nauheed Cyrusie, Aman Uppal, Rashmi Agdekar, Rumana Molla, etc. have become a favourite among viewers looking for a laugh as well as a great message.

Crashh is a sibling love saga with a cast bound to bring a huge fan following to the show. This touching story has been drawing attention from everywhere and has been one of the main reasons ALTBalaji has been shooting to the top among OTT platforms. With the star cast including popular faces like Zain Imam, Rohan Mehra, Aditi Sharma, Kunj Anand, and Anushka Sen, the series’s success was inevitable.

Login to the ALTBalaji platform now so that you don’t miss out on these fabulous shows!


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