Radio City has launched Plasma Helpline in order to help the COVID-19 patients in Delhi when the second wave has grappled the country under its cusp. The initiative is aimed at connecting the COVID-19 patients and their families with plasma donors. The radio channel’s RJs are sharing information and leads with the audiences who are in dire need of plasma across the Delhi-NCR region round the clock. Also, the RJs are consistently encouraging people who are fought and have recovered from this deadly disease to come forward and help their fellow citizens. People from Delhi-NCR can WhatsApp their plasma requirements on +91 8454911911 and their team will assist with the relevant information.
Sharing his thoughts on this initiative, Mr. Kartik Kalla, Chief Creative Offer, Radio City said, “It is rather unfortunate to see the current situation in the country. As a brand and more importantly as a media platform, it is our responsibility to use our voice to the fullest in helping our fellow civilians. With the power of radio, we want to help as many people as we can. Hence, with Plasma Helpline we urge Delhiites to come forward and help fellow citizens. Radio City has always lent a helping hand for the betterment of the city and its citizens. We hope and pray that we all come out victorious of this horrific situation and urge all our listeners to stay safe and take all the necessary precautions.”
While connecting the plasma donors to the patients, the RJs are also sharing public service announcements about the availability of beds, oxygen cylinders, and food delivery services for the patients and their family members. All of these announcements are free of cost and the RJs mention the name of the people who come forward for help, as a token of gratitude. The activity is witnessing responses from celebrities like Balraj Sehgal, Aman Trikha, Jyotika Tangri, Jaspinder Narula, etc, who are promoting the campaign on their social media profiles.