Dabur India Limited distributed ‘Dabur Sanitize Germ protection soaps’ to Police, CRPF, Health Workers and Doctors in seven prominent cities of the country, including Delhi NCR, Mumbai and Bangalore. This activity took place to mark Global Hand Washing Day and it aims at creating awareness among people about the importance of washing hands regularly. Along with this, the brand also wanted to thank the frontline workers for their dedicated services rendered during this COVID19 pandemic. The campaign was executed on ground by Marketing Architects Communication.
Mr. Ajay Singh Parihar, Senior General Manager-Marketing Dabur India Ltd, said. . The frontline workers like CRPF personnel & Police, and Health workers have been working tirelessly to keep us all protected from this pandemic. At Dabur, we have pledged our support to fight this pandemic. As part of this commitment, we are supporting the frontline bravehearts with our Dabur Sanitize Germ Protection Soap, which provide hygiene to the Corona Warriors during these challenging times. More than 2.85 Lakh Dabur Sanitize Germ Protection soaps will be distributed to CRPF Centers & Quarters, Polices Stations & Police Quarters, Select Government Hospitals and Municipality Offices.
“The was particularly a challenging and mammoth task to plan and execute such a number in one single day spread over 7 cities over 120 locations all at the same time. This was a unique initiative as at the time almost all competition were heavily dependent on social media to generate awareness, Dabur India took the responsibilities to actually go on-ground and raise awareness and also help by providing the soap to inspire to wash hand regularly. We distributed 2.85 lac. of soap in one day to CRPF, Police, Health workers and Sanitation staff while maintain all norms of social distancing and sanitization. The cities were Delhi NCR, Mumbai, Bangalore, Vijawada, Chandigarh, Lucknow and Ahmedabad,” Mr. Ankur Rajgadhia, Marketing Architects Communication further added.
Dabur India Ltd. is one of the oldest and leading FMCG companies of India. It was formed in the year 1884 and is considered as the most trusted and largest Ayurvedic and Natural Health Care Company.