Cipla Health’s Maxirich associates with IPL franchise ‘Delhi Capitals’
Cipla Health’s flagship multivitamin brand, Maxirich partners with the franchise team of the Indian Premier League – The Delhi Capitals as their ‘Official Immunity Partner’. With this association, the brand intends to ‘supplement’ Delhi Capitals with a boost of immunity for the upcoming season of the Indian Premier League which is scheduled to be held between April 9 to May 30, 2021.
Delhi Capitals were the runners-up of IPL 2020, the team consists of world-class athletes who showed their best performance in the last season. Through this collaboration, Maxirich is trying to strengthen India’s collective immunity, and reinforce the importance of vitamins, essential nutrients, and minerals to overcome the day-to-day hustle of life. As a part of the association, the brand will be providing nutrients aid mental performance, build immunity, and boost energy.
Commenting on the collaboration, Mr. Shivam Puri, CEO, Cipla Health Ltd. said, “At Cipla Health, we are relentlessly working to provide our consumers with the best possible healthcare solutions. IPL being one of the widely watched sporting events in our country, we are very excited about this collaboration with the Delhi Capitals IPL franchise and are looking forward to a successful partnership. The Delhi Capitals have proved themselves to be one of the fastest-growing franchises of the Indian Premier League. This partnership is testimony to Maxirich’s commitment to boosting the country’s immunity and enabling Indians to stay fit with Maxirich- Immunity Ka Daily Dose!”
“We are delighted to announce Maxirich as our Official Immunity Partner,” says Delhi Capitals CEO Vinod Bisht. “Good health and strong immunity are of paramount importance in the ongoing pandemic. Delhi Capitals is committed towards safeguarding the health and wellness of our players and support staff, and Maxirich will help us ensure the same. I would like to thank everyone at Maxirich for extending their support to the team’s ambition of winning the coveted trophy.”