Major League Cricket has announced a media rights partnership with Viacom18, ensuring that the inaugural season of the competition will be available exclusively in India on Viacom18’s sports network. The coverage will include live streaming on JioCinema and broadcast television coverage on Sports18.
Our Analysis and Commentary
The Rise of Major League Cricket and Its Potential Impact on Indian Viewers
With the announcement of Major League Cricket (MLC) securing a broadcast partnership with Viacom18, cricket enthusiasts in India have another reason to celebrate. This landmark deal ensures that the first-ever edition of this exciting competition will be exclusively aired in India on Viacom18’s sports network, including live streaming on JioCinema and broadcast television coverage on Sports18.
The introduction of MLC brings together top-class international talent and America’s best players, offering a unique blend of cricketing expertise. This is a commendable effort to expand the global reach of cricket by showcasing some of the most talented T20 cricketers from around the world.
One of the key points of interest for Indian viewers is the presence of IPL stars in MLC teams. With franchises like MI New York, LA Knight Riders, Texas Super Kings, and Seattle Orcas featuring IPL investors, fans will get the chance to witness their favorite IPL players in action once again. The presence of renowned players like Kieron Pollard, Sunil Narine, Faf Du Plessis, and Marcus Stoinis will undoubtedly create a buzz among IPL fans, increasing their interest and engagement with this new league.
Viacom18’s channels have already established themselves as the go-to platforms for sports events. From the Indian Premier League to FIFA World Cup Qatar 2022™, Viacom18 has consistently provided viewers with world-class sporting action. The addition of Major League Cricket further strengthens their portfolio and demonstrates their commitment to bringing top-notch sports coverage to the Indian audience.
This partnership also highlights the growing popularity of T20 cricket in India. With viewer demand for this fast-paced format on the rise, MLC’s inaugural season is well-positioned to capture the attention and captivate the imagination of Indian cricket fans. By strategically aligning with Viacom18, MLC ensures that Indian viewers can access and enjoy this thrilling league, contributing to the overall growth and development of the sport in the country.
Furthermore, MLC’s round-robin format followed by a multi-game playoff and final round adds an extra layer of excitement, making it a tournament that cricket enthusiasts won’t want to miss. The league’s conclusion on July 30, where a champion will be crowned, will no doubt generate intense anticipation among fans.
Overall, the partnership between Major League Cricket and Viacom18 marks a significant milestone in the world of cricket broadcasting. It not only promises to showcase high-quality cricketing action but also brings joy to Indian viewers by providing them with exclusive access to this groundbreaking competition. With the introduction of this league, there is no doubt that cricket in the United States is reaching new heights and gaining recognition from the cricket-loving audience in India.
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MAJOR LEAGUE CRICKET LANDS BROADCAST PARTNERSHIP WITH VIACOM18 IN INDIA
Major League Cricket (MLC) announced today a media rights partnership that will see the first-ever edition of the landmark competition air exclusively in India on Viacom18’s sports network. The multi-platform coverage will include live streaming on JioCinema and broadcast television coverage on Sports18, starting on Thursday, July 13, when the Texas Super Kings take on the Los Angeles Knight Riders at Grand Prairie Stadium near Dallas, TX.
MLC will feature top-class international talent playing alongside America’s best players for the Los Angeles Knight Riders, MI New York, San Francisco Unicorns, Seattle Orcas, Texas Super Kings and Washington Freedom. The inaugural season will be played in a round-robin format with the four best performing teams competing in a multi-game playoff and final round to decide a champion, to be crowned on July 30.“
JioCinema continues to change the landscape of sports consumption, and with Major League Cricket, fans will watch their favourite T20 cricketers and cheer for teams affiliated to their favourite franchisees,” said Viacom18 Sports Head of Strategy, Partnerships & Acquisitions Hursh Shrivastava. “Indian viewers love T20 cricket, and we expect them to enjoy the action from the inaugural edition of the league across JioCinema and Sports18.”
“We are delighted to partner with Viacom18 and ensure that the world class T20 action Major League Cricket will feature is widely available in India, streamed on JioCinema and broadcast on Sports18,” said Vijay Srinivasan, co-Founder, Major League Cricket. “Our six teams feature T20 superstars fans in India love to watch, and there’s no better partner to showcase world class sports broadcasts in the world’s largest cricket market than Viacom18’s channels.”
Four of the six teams in the league feature investors from owners of Indian Premier League (IPL) franchises including MI New York (five-time IPL champions Mumbai Indians), the LA Knight Riders (two-time IPL champions Kolkata Knight Riders), the Texas Super Kings (five-time IPL champions Chennai Super Kings) and the Seattle Orcas (Delhi Capitals). Fans will witness a slew of their favourite IPL stars featuring in MLC.
Kieron Pollard, Rashid Khan, Nicholas Pooran, Trent Boult, Dewald Brevis and Kagiso Rabada will represent MI New York. LA Knight Riders will see Sunil Narine, Andre Rusell, Jason Roy, Adam Zampa and Martin Guptill suit up alongside former India U19 captain Unmukt Chand. A core of Chennai Super Kings stars will form the Texas Super Kings overseas group, captained by Faf Du Plessis alongside Ambati Rayudu, Devon Conway, Dwayne Bravo and Mitchel Santner.
The Seattle Orcas drafted former India U19 left-arm spinner Harmeet Singh as the first pick in the first-ever Domestic Draft for Major League Cricket. Joining Singh on the Orcas are two top international T20 exponents in Quinton De Kock and Mitchell Marsh. Sri Lankan spin wizard Wanindu Hasaranga, Proteas fast bowlers Anrich Nortje and Marco Jansen and hard-hitting Kiwi batsman Glenn Phillips will be joined by former India U19 bowler Saurabh Netravalkar as part of the Washington Freedom.
Marcus Stoinis will bring in strong international and franchise cricket experience alongside fellow Australian Aaron Finch, who will lead the San Francisco Unicorns. In the draft, the Unicorns picked former New Zealand international Corey Anderson in the first round, followed up by England’s World Cup winner Liam Plunkett in the second. Pakistan duo Shadab Khan and Haris Rauf were recently announced as their final signings with Shane Watson as their head coach.
The addition of the Major League Cricket strengthens Viacom18’s portfolio of world-class sporting events, including the Indian Premier League, SA20, India’s Tour of West Indies 2023, the Paris Olympics 2024, Ultimate Table Tennis, the World Padel League, the Global Chess League, FIFA World Cup Qatar 2022 ™, the NBA, Diamond League, LaLiga, Serie A, Ligue 1, and top BWF events.
