Tag: brand loyalty, consumer behavior, Digital Marketing, E-commerce, Homegrown Brands, Indian Consumers, Market Research, Sustainability
More Than 50% Indians Prefer Homegrown Brands Unveils Rukam Capital’s Research Report
TLDR: A Rukam Capital report reveals over 50% of Indian consumers prefer homegrown brands, driven by authenticity, sustainability, and community. The study highlights...
Pocket FM Entertainment Insights ’25 How Audio Series Became India’s New Screen
TLDR: Pocket FM’s ‘Entertainment Insights ’25’ report reveals audio series have become India’s most intimate form of entertainment, surpassing...
VDO.AI Festive Marketing Playbook 2025: Short Videos Command 81% Shopper Attention, CTV Powers Premium Reach
TLDR: VDO.AI’s “Festive Marketing Playbook 2025” reveals that short video ads capture 81% of shopper attention, while Connected TV (CTV) is crucial for...
Get Ready for MatheMedia: A New Podcast on the New Media Shift by Shripad Kulkarni
The Indian media and marketing sectors are currently facing seismic shifts unlike anything they have seen before. Artificial intelligence, quick commerce, & rapidly...
Flipkart Unveils ‘Minutes That Move India’ Report
TLDR: Flipkart has released its first annual ‘Minutes That Move India’ report, detailing consumer behavior and trends on its quick-commerce service, Flipkart...
Bharat Shops Big at Snapdeal’s Swagtantra Sale: Sales Soar More Than 100%
TLDR: Snapdeal’s Swagtantra Sale saw over 100% sales growth, primarily driven by shoppers from non-metro cities across India and strong participation from sellers,...
Paisabazaar Report Reveals Rising Holiday Loan Trend
TLDR: Paisabazaar’s latest report reveals a significant rise in personal loans taken for holidays, with 27% of borrowers in H1 2025 using them for vacations. This...
New Research Shows Ad Fatigue Hits Hard in India
TLDR: A new study by The Trade Desk reveals that 70% of Indian consumers experience ad fatigue due to repetitive ads on single channels, ranking India third globally....
Makhana Sees 25x Growth as India’s ₹70,000 Crore Snacking Industry Transforms
TLDR: The Indian Healthy Snacking Summit 2025, led by Farmley, revealed that 72% of Indian consumers seek healthier snacks, with makhana emerging as a preferred...
Axis My India Survey Reveals 80% Preference for Short Content on Social Media
: A recent survey by Axis My India shows that 80% of respondents prefer watching short content on social media channels daily. The survey also provides insights...
