Tag: brand loyalty, Consumer Insights, consumer perception, innovation, Market Success, Marketing, Mondelez, packaging, product design, Product Strategy, Sensory Science, Surf Excel
How Sensory Science Drives Market Success?
TLDR: A panel of experts discussed how sensory science, encompassing sight, sound, touch, taste, and smell, drives market success by profoundly impacting product...
When Your Skincare Founder Literally Shows Up at Your Doorstep
TLDR: PEP Brands’ Co-founder Vaishali Gupta personally customized and delivered skincare products for mCaffeine and Hyphen to customers, engaging directly to...
More Than 50% Indians Prefer Homegrown Brands Unveils Rukam Capital’s Research Report
TLDR: A Rukam Capital report reveals over 50% of Indian consumers prefer homegrown brands, driven by authenticity, sustainability, and community. The study highlights...
iCubesWire to Manage Swiggy’s Growth, Affiliate, and Influencer Marketing Campaigns
iCubesWire, a global ad tech platform, has been awarded the mandate to handle Swiggy’s growth marketing, influencer marketing, and affiliate campaigns. The...
AJIO Partners with Megalodon for AI-driven Design Excellence
Online fashion destination AJIO has teamed up with AI marketing communications company Megalodon to revolutionize the fashion industry through AI-driven design....
Tropicana celebrates inner goodness in new summer campaign
PepsiCo’s leading juice brand Tropicana® is all set to welcome summers with a new campaign that celebrates the goodness of its tasty and refreshing juices. The...
