Tag: brand loyalty
India’s Skin and Hair Report Card Is In: Efficacy Over Brand Loyalty
India’s Gen Z is completely bypassing traditional beauty shopping habits to scan for answers first, according to Inside India’s Beauty Routine, a definitive new...
How Sensory Science Drives Market Success?
TLDR: A panel of experts discussed how sensory science, encompassing sight, sound, touch, taste, and smell, drives market success by profoundly impacting product...
When Your Skincare Founder Literally Shows Up at Your Doorstep
TLDR: PEP Brands’ Co-founder Vaishali Gupta personally customized and delivered skincare products for mCaffeine and Hyphen to customers, engaging directly to...
More Than 50% Indians Prefer Homegrown Brands Unveils Rukam Capital’s Research Report
TLDR: A Rukam Capital report reveals over 50% of Indian consumers prefer homegrown brands, driven by authenticity, sustainability, and community. The study highlights...
iCubesWire to Manage Swiggy’s Growth, Affiliate, and Influencer Marketing Campaigns
iCubesWire, a global ad tech platform, has been awarded the mandate to handle Swiggy’s growth marketing, influencer marketing, and affiliate campaigns. The...
AJIO Partners with Megalodon for AI-driven Design Excellence
Online fashion destination AJIO has teamed up with AI marketing communications company Megalodon to revolutionize the fashion industry through AI-driven design....
Tropicana celebrates inner goodness in new summer campaign
PepsiCo’s leading juice brand Tropicana® is all set to welcome summers with a new campaign that celebrates the goodness of its tasty and refreshing juices. The...
