Tag: brand loyalty, consumer behavior, Digital Marketing, E-commerce, Homegrown Brands, Indian Consumers, Market Research, Sustainability
More Than 50% Indians Prefer Homegrown Brands Unveils Rukam Capital’s Research Report
TLDR: A Rukam Capital report reveals over 50% of Indian consumers prefer homegrown brands, driven by authenticity, sustainability, and community. The study highlights...
84% of Indian Consumers Seek Safer, Healthier Food Choices: PwC Report
TLDR: A PwC India report reveals that 84% of Indian consumers prioritize safer and healthier food choices, driven by concerns for nutrition, affordability, and...
McCann Worldgroup India Bags Smart Bazaar Account Rolls Out Fresh Brand Campaign
TLDR: McCann Worldgroup India has secured the Smart Bazaar account and launched a new brand campaign that celebrates the evolving aspirations of Indian households...
La Pink Unveils #InsideYourSkin: An Initiative to Educate Indian Consumers on pH Balance
La Pink, India’s first beauty brand with 100% microplastic-free formulation , is excited to launch its #InsideYourSkin campaign, focusing on how Indian skin...
Fastrack Smart partners with Ranveer Singh to revolutionize fashion tech industry
Fastrack Smart collaborates with Bollywood superstar Ranveer Singh to become India’s largest fashion-tech brand, empowering young consumers with stylish...
Indian Consumers Lead the Way in Online Shopping Habits and Preferences
The 7th edition of Wunderman Thompson Commerce & Technology’s Future Shopper report reveals that Indian consumers are highly engaged in online shopping,...
69% of Indian Consumers are Frustrated with Navigating Content on Streaming Video Services: Accenture Report
Nearly seven-in-ten subscribers to multiple streaming services in India expressed frustration with their viewing experiences, according to a new report from Accenture,...
