Tag: audience engagement, Bigg Boss Malayalam, connected TV, digital entertainment, JioHotstar, Mohanlal, OTT, reality TV, streaming, Viewership records
Bigg Boss Malayalam Season 7 Records the Biggest Season Opening Ever on JioHotstar
MI NewsdeskAug 11, 2025
TLDR: Bigg Boss Malayalam Season 7 has achieved a record-breaking opening on JioHotstar, clocking 12.6 crore minutes of watch time, a 225% surge from previous seasons,...
Bigg Boss Malayalam Season 7 Kicks Off on Asianet with Ezhinte Pani
MI NewsdeskJul 29, 2025
TLDR: Asianet has launched Bigg Boss Malayalam Season 7, hosted by Superstar Mohanlal, with a grand premiere featuring a new tagline “Ezhinte Pani.” The...
Star Singer Season 10 Monsoon Festival Premieres on Asianet
MI NewsdeskJul 24, 2025
TLDR: Asianet is set to premiere “Star Singer Season 10 – Monsoon Festival” on July 27th, 2025, celebrating legendary singer K S Chithra’s birthday....
Actor Mohanlal becomes the Corporate Brand Ambassador of Mankind Pharma
Madhushree ChakrabartyDec 01, 2020
Mankind Pharma announces their association with the Malayali superstar, Mohanlal. One of the finest actor of the country, Mohanlal will be the Corporate Brand Ambassador...




















