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: A screenshot of NXTPLAY's homepage showcasing its vast content library.

NXTDIGITAL Launches NXTPLAY, an OTT Aggregation Platform with Access to Over 300,000 Hours of Content

  Hinduja Global Solutions’ digital media division, NXTDIGITAL, has launched NXTPLAY, an OTT aggregation platform that provides customers with access to over...

Ashish Tripathi, MD, Auburn Digital Solutions

OTT Content Consumption Patterns Differ Between Millennials and Gen Z

As there is an increase in video content consumption across all generations in the past few years, Aburn Digital Solutions has developed a research on OTT consumption...

Sprite, the biggest contributor to Coca-Cola India’s growth, unveils a new campaign

Sprite, the biggest contributor to Coca-Cola India’s growth, unveils a new campaign

Sprite, India’s favourite lemon and lime-flavored beverage by Coca-Cola, has unveiled a new campaign to re-instate its positioning as the go-to refresher drink for a...

ShemarooMe and OTTplay ink partnership to make OTT content discovery a breeze for all user

ShemarooMe and OTTplay ink partnership to make OTT content discovery a breeze for all user

ShemarooMe, the OTT video streaming app of Shemaroo has inked partnership with OTTplay, an app that lets you watch 12 OTTs with a single subscription. The partnership...