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Slow marketing helps brands build stronger customer relationships and lasting loyalty

Slow marketing helps brands build stronger customer relationships and lasting loyalty

How do we reconcile the concept of ‘slow marketing’ in an age when the world is driven by instant gratification? You order food and receive it within minutes. You...

Brands can pivot messaging towards ‘Made in India’ narratives amid US tariff tension

Brands can pivot messaging towards ‘Made in India’ narratives amid US tariff tension

It was February 13th, 2025, when the world heard the idea of reciprocal tariffs coming from the Oval Office. US President Donald Trump decided to impose tariffs to match...