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Slow marketing helps brands build stronger customer relationships and lasting loyalty

Slow marketing helps brands build stronger customer relationships and lasting loyalty

How do we reconcile the concept of ‘slow marketing’ in an age when the world is driven by instant gratification? You order food and receive it within minutes. You...

Brands can pivot messaging towards ‘Made in India’ narratives amid US tariff tension

Brands can pivot messaging towards ‘Made in India’ narratives amid US tariff tension

It was February 13th, 2025, when the world heard the idea of reciprocal tariffs coming from the Oval Office. US President Donald Trump decided to impose tariffs to match...

FMCG brands are looking at double-digit growth after a long low spell- Ambika Sharma, Founder & MD, Pulp Strategy

FMCG brands are looking at double-digit growth after a long low spell: Ambika Sharma, Founder & MD, Pulp Strategy

After two years long halt, this year’s festive season is much anticipated from consumer and brand perspectives. According to the latest Axis my India report, 20% of...

Leadership Talk with Women Leaders on INternational Women's Day

Leadership Talk with Women Leaders

Leaders are not born, they are made. The ability to lead and influence while lending a guiding hand to others makes a successful leader. Sheer will and hard work is the...

Budget 2022 creative Media Infoline

MSMEs growth is expected from the Budget 2022: A&M Industry

Amidst the third wave of the pandemic, Nirmala Sitharaman, Union Finance Minister shall be presenting Union Budget 2022-2023 on February 1st. Last year has seen the...

Ambika Sharma, Founder & MD, Pulp Strategy

Ms. Ambika Sharma, Founder & MD, Pulp Strategy

Brief Profile: Pulp Strategy is a full-service interactive, digital communications and technology agency. It boasts of having built its niche in the space of Brand...