Tag: advertising ecosystem, brand growth, business solutions, Corporate Event, digital campaigns, Kolkata, marketing initiatives, media industry, OTT, RISE, Zee Entertainment Enterprises Ltd, ZEE5, ZEEL
ZEE Concludes R.I.S.E Journey With Engaging Last Chapter In Kolkata
TLDR: Zee Entertainment concluded its R.I.S.E initiative in Kolkata, showcasing its comprehensive full-funnel advertising ecosystem and tech-first approach to help...
Tata Play Deepens Advertising Innovation with Addressable Ads in Partnership with ZEEL
Following its successful rollout last year, Tata Play, India’s leading Direct to Home (DTH) provider, is set to expand its Addressable Ads offering in partnership...
ZEEL secures ‘Dynamic+’ John Doe order against 103 rogue websites for protection against digital piracy
In a significant development for digital copyright protection, ZEE Entertainment Enterprises Ltd. (ZEEL) has been granted a unique and comprehensive ‘Dynamic+’ John...
TV has the larger audience base that we want to tap with ZBO: Amarpreet Singh Saini, CCO, Bhojpuri Cluster
Zee Entertainment Enterprises Ltd’s Bhojpuri movie channel, ZEE Biskope has created its space in the category in a concise period. The channel has launched its...
Qatil Team takes home ‘Best Anthology’ Award at Asian Academy Creative Awards
Adding another feather to its cap, Zindagi’s original desi-noir anthology Qatil Haseenaon Ke Naam bags Asia Pac’s most prestigious, Asian Academy Creative Awards...
Marketers to invest a lot more in cross-platform and omnichannel commerce: Rajiv Bakshi, ZEEL
ZEE5 brought a knowledge series named, ZEE5 Intelligence Monitor, to decrypt the latest insights and trends across several high-growth sectors. “This survey comes on...
“We want to be in our leadership share but we want client share now”: Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster, Zee Biskope
One of the leading Bhojpuri channels, Zee Biskope has maintained its content plethora for its viewers. Since its launch, the channel has embarked on several on-ground...
ZEEL Announces New A-la-Carte Channel & Bouquet Pricing in Compliance with New Tariff Order (NTO) 2.0
Zee Entertainment Enterprises Ltd. (ZEEL), the leading Indian media and entertainment powerhouse, released its new a-la-carte channel and bouquet pricing in line with...
ZEE Entertainment launches of ZEE Kushti Dangal
Zee Entertainment Enterprises Ltd. (ZEEL), under the aegis of Wrestling Federation of India (WFI) launched of ZEE Kushti Dangal. In what shall be a delight for...
ZEEL launches an exclusive campaign for its English cluster #WhereIsMyChannel
Zee English Cluster has taken a rather differentiated route. The new insightful ad campaign #WhereIsMyChannel, encourages the viewers to choose their preferred channels...
