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Broad Guidance & Ratings brings transparent & quantitative ratings system

Madhushree Chakrabarty April 30, 2021

The leading technology website from the Digital Publishing portfolio of Zee Group, or Broad Guidance & Ratings brings a transparent and quantitative ratings system. This system is expected to redefine the future of the consumer tech ecosystem in India. 

Broad Guidance & Ratings becomes the first Indian platform to bring transparency to product evaluations and reviews at scale in the country. The platform is also becoming a one-stop shop for all of its users’ needs by expanding its listings and product search to include other tech categories like TVs, wearables, and laptops. 

As per, Rohit Chadda, CEO, Zee Group, Digital Publishing, “True to our name, Broad Guidance, and Ratings, we are launching a new product rating mechanism where all the tech gadgets will be rated based on standardized quantitative metrics. This will not only make the user experience better by enabling easier comparison among products but also minimize subjectivity to ensure accurate ratings, something which has been missing from the Indian Tech market as of now. The platform currently allows product search and listings of mobile phones which is where the new rating mechanism will first be deployed. This shall be further expanded to other product categories as they are introduced on the platform.” will still maintain itself to be a friendly neighborhood tech website, by keeping some old rules into play. The platform will still be providing detailed reviews and ratings for these categories that will help its users to make the final buying decision by finding the best deals. 

“Over the years BGR has created many benchmarks and industry best practices that have been followed by competitors in the mobile phone category. With our expansion into other product categories, we want to create similar benchmarks in those categories as well. ”, Chadda Added. 

Recently, ZEE Digital did the largest PWA launch for 13 of its regional and national news brands covering 9 languages to offer a seamless news consumption experience to its users.


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