TLDR: Tata CLiQ Luxury has launched its annual 10/10 Sale campaign, featuring Twinkle Khanna, to promote festive dressing and gifting with discounts of up to 50% on luxury brands across various categories.
Tata CLiQ Luxury, India’s premier luxury lifestyle platform, has unveiled a campaign video for their annual flagship 10/10 Sale, featuring author, entrepreneur, former actor, and columnist Twinkle Khanna. From choosing the perfect outfit to owning every festive moment, the video presents Twinkle’s The Absolutely Essential Guide to Being a 10/10’, while highlighting how Tata CLiQ Luxury’s 10/10 Sale offerings make festive dressing and gifting truly effortless.
The video captures Twinkle’s signature charm through relatable moments like arriving at a cousin’s party with the perfect watch instead of an apology card, dazzling in an outfit that’s impossible to ignore, and embracing the belief that accessories can never be too much. Known for her humour and unapologetic outlook on life, Twinkle adds a playful dimension to the campaign, reminding us that while everyone may be chasing a 10/10, it’s not about perfection but about confidence and style that can make one feel like a 10/10 in every moment.
Enjoy up to 50% off on leading premium and luxury global and Indian brands across fashion, accessories, jewellery, watches, beauty, footwear, home, and more. Explore top brands, new-season trends, and festive must-haves that make you feel like a 10/10 only at Tata CLiQ Luxury’s 10/10 Sale, live until 12 October 2025.
Watch the video here –



















