22feet Tribal Worldwide to handle Mars Petcare’s digital mandate

Mars Petcare has appointed 22feet Tribal Worldwide to manage its digital creative mandate, including social media, website development, campaign ideation, content creation and curation, and SEO strategies.

22feet Tribal Worldwide bags digital mandate for Mars Petcare: A positive move for the Indian pet care industry

The Indian pet care industry is on the rise, and with pet parents becoming more attentive to what goes into their furry friends’ food, companies like Mars Petcare are embracing the challenge of attaining a better world for pets through innovation and research. Mars Petcare has recently partnered with 22feet Tribal Worldwide for its digital creative mandate, including social media, website development, campaign ideation, content creation and curation, and SEO strategies. This is a positive move for the Indian pet care industry, as it will provide them with more comprehensive expertise and command of the digital ecosystem.

As the pet food market alone is expected to touch Rs. 10,000 crores by 2025, pet care brands need to stay ahead of the game with innovative marketing strategies and keep up with the growing demand for quality pet food. 22feet Tribal Worldwide has proven to be a worthy partner for Mars Petcare as it understands the deep love and connection people have with their furry companions. Additionally, Mars Petcare has been mindful of its environmental pawprint and has employed sustainable practices that help them operate and source responsibly.

This partnership with 22feet Tribal Worldwide shows that Mars Petcare is committed to driving impact in the Indian market and building digital experiences that lead to action. With Mars Petcare’s goal of providing pets with the best nutrition and 22feet’s commitment to creating digital experiences, this partnership is poised to yield remarkable results.

Overall, this is a positive development for the Indian pet care industry, which is seeing tremendous growth and opportunity. As pet parents continue to become more aware and mindful about what goes into their pet’s food, brands like Mars Petcare need to keep up with this growing demand for quality pet food. This partnership with 22feet Tribal Worldwide is a step in the right direction towards providing pets with the best nutrition and building digital experiences that deliver results.

Mars Petcare ropes in 22feet Tribal Worldwide for its digital mandate

22feet Tribal Worldwide, part of the DDB Mudra Group, has added Mars Petcare to their portfolio of clients. The digital creative mandate will make use of 22feet Tribal’s expertise in social media, website development, campaign ideation, content creation and curation and SEO strategies for their brands Pedigree, Whiskas, and Sheba.

The Indian pet care industry is flourishing as adoption continues to rise. The pet food market alone is expected to touch Rs. 10,000 crores by 2025 with people spending approximately Rs 23,000 annually on pet food and treats. Moreover, pet parents are aware and mindful about what goes into their pet’s food.

Mars Petcare embraces the knowledge and awareness around pet food. It strives to attain its goal of ‘a better world for pets’ through innovation and research to provide them with the best nutrition.

Speaking on the partnership, Madhur Khanna, Marketing Director, Mars Petcare said, “We are excited to have 22feet Tribal Worldwide on board with us to manage the social media mandate of our market brands, Pedigree, Whiskas, and Sheba. As we look to further our presence and bring larger innovations in the Indian market, we were looking for a partner with comprehensive expertise and command of the digital ecosystem. I am certain that this partnership will yield remarkable results and I look forward to working together with the teams in complete synergy.”

Vanaja Pillai, President, 22feet Tribal Worldwide commented, “We are beyond excited for this opportunity to partner with one of the most loved pet care food brands globally and in India. Many of us at 22feet are pet parents ourselves, and we understand the deep love and connection people have with their furry companions. The pet care industry is seeing tremendous growth and opportunity in India, and a large part of this will be aided by digital brand building. With 22feet’s commitment to creating digital experiences that lead to action, we are confident of the impact we can drive in this partnership on these exciting brands.”

Mars Petcare has also been mindful of its environmental pawprint and has employed sustainable practices that helps them operate and source responsibly.