Berger Paints, a leading paint company in India, has chosen dentsu X as its media agency. The multi-agency pitch resulted in dentsu X winning the account, which will be managed from their Kolkata office. The agency will handle media strategy, planning, buying, and execution to enhance the brand’s offline media presence.

Berger Paints’ partnership with dentsu X sets the stage for innovative growth

Berger Paints’ recent decision to award its media account to dentsu X marks a significant milestone for both companies. With Berger Paints being a leading player in the global paints and coatings industry, this partnership represents a major opportunity for dentsu X to showcase its expertise and drive meaningful transformations.

The collaboration between Berger Paints and dentsu X is poised to deliver cutting-edge strategies that will enhance the brand’s commercial success. Under the leadership of Anita Kotwani, CEO Media, South Asia, dentsu, the team will leverage their data-driven, consumer-centric design thinking to develop innovative media campaigns. By focusing on traditional offline mediums such as print, television, and radio, the agency aims to increase brand equity for Berger Paints on a national level.

It is worth noting that dentsu India has been consistently expanding its practice areas across key market segments, including gaming, e-commerce, and content. This allows dentsu X to offer tailored and forward-thinking solutions, perfectly aligned with the unique demands of these industries. The win of Berger Paints serves as a testament to the agency’s strategic approach and reaffirms its position as a trusted partner for brands.

Berger Paints’ Senior Vice President and Head of Decorative Division, KK Sai, highlighted the valuable insights brought by the dentsu X team and their integrated media approach. This promises to infuse the brand’s media campaigns with innovation and creativity, positioning Berger Paints as a frontrunner in the industry.

With a renewed sense of purpose and a clear direction, dentsu India is embracing change and nurturing its talented workforce to deliver exceptional services to clients. The partnership with Berger Paints exemplifies this commitment and signifies a new chapter in dentsu India’s journey.

Overall, the collaboration between Berger Paints and dentsu X holds immense potential to drive growth and establish a formidable brand presence. Through their strategic expertise and focus on efficiency and effectiveness, dentsu X is well-equipped to create impactful campaigns that will contribute to the sustained growth of Berger Paints. This partnership exemplifies the power of collaboration and innovation in the ever-evolving world of media and advertising.

Berger Paints awards its Media account to dentsu X

Berger Paints, a paint major in India and among the frontrunners in the paints & coatings industry globally has awarded its media mandate to dentsu X, the media agency from dentsu India. Berger Paints currently has media spends of around 200 crores. The account was won following a multi-agency pitch and will be serviced from the agency’s Kolkata office.

Under the direction of Anita Kotwani, CEO Media, South Asia, dentsu, the team will collaborate to develop cutting-edge strategies that improve the brand’s commercial success. The agency will oversee media strategy, planning, buying, and execution to increase brand equity through offline media including print, television, and radio, nationally.

Speaking on the achievement, Anita Kotwani, CEO Media, South Asia, dentsu said, “The inclusion of Berger Paints to our portfolio holds massive significance. It represents a new chapter in dentsu India’s journey, characterized by a renewed sense of purpose and a clear direction. Our network has been actively engaging in competitive pitches, with an intrinsic focus on securing remarkable victories that propel us toward an exciting future. We firmly believe in driving meaningful transformations, embracing change, and nurturing our talented workforce to deliver client-centric solutions and exceptional services.”

Anita Kotwani added, “Dentsu has played a pivotal role in propelling numerous brands towards a growth trajectory, leveraging our distinctive data-driven, consumer-centric design thinking, and strategic expertise. We have been at the forefront of deploying innovative media and content concepts to establish brand equity, ensuring sustained brand growth. However, efficiency and effectiveness remain paramount in our approach. The win of Berger Paints symbolizes the recognition of our strategic approach, and we are privileged to form a partnership with such a formidable brand.”

KK Sai, Senior Vice President, and Head – Decorative Division, Berger Paints, who chaired the project added, “The insights that the dentsu X team brought to the table as well as their integrated media approach promises to give an innovative and bright spark to the media campaigns of Berger.”

It is pertinent to note here that dentsu India has been diligently engaged in developing and strengthening practice areas across key market segments such as gaming, e-commerce, and content. These strategic efforts further enable dentsu X to provide cutting-edge solutions tailored to the unique demands of these industries.