Colive Launches #SaluteTheHero Campaign
India’s leading tech-enabled rental accommodation provider of ready-to-move-in houses, Colive has launched #SaluteTheHero campaign. The campaign aims at providing 25,000 free meals for Delivery Heroes for 25 days in more than 10 locations in Bengaluru. With a distribution network of 100+ properties in Bengaluru, and with a central kitchen, Colive can get the food ready and distribute it across all locations while it’s fresh and warm.
The initiative has been launched to thank our delivery workers who are active on the field during the COVID-19 pandemic. In order to be a part of the cause and spread the message, all one needs to do is post a thank you note, every time one gets a delivery, with their delivery executives’ number on their social media page with #SaluteTheHero & tag @Colive handle. Also, one can enter the required details on #SaluteTheHero official website. And, Colive will gift a meal to the Delivery Hero by sending them a list of locations where the free meal is available. They can walk in and pick up their free meal between 12:00 to 2:00 pm before resuming their tireless work. They only need to show their ID card for proof.
Suresh Rangarajan, Founder and CEO of Colive, says, “While the tech workers and most of the world are safely working from home, what is keeping the economy running is the tireless work of some of the heroes. I believe that everyone has the urge to do something for those putting themselves at risk every day and striving to make our lives easier during such dire situations. The delivery workers are selfless heroes, and without their bravery, both the economy and the spread of the virus can create chaos. With the #SaluteTheHero campaign for delivery executives, we are committed to providing and ensuring the timely distribution of free meals during their work hours. The initial response to the campaign has been very encouraging, and we are ramping up to 1,000 meals per day now.”