India Today to launch its web edition in Malayalam – Indiatoday.in/malayalam. Currently, India Today has more than 85 million digital visitors and its Malayalam edition will open the media house’s doors to 18 million active users of the state.
With the launch of ‘Aaj Tak – Bangla’, the brand went successful and this will be their second such attempt. There are around 13 million unique users of consumer news in Malayalam (Source: Comscore, Mobile Metrix, Audience Duplication, SEP’20, Custom List of top Malayali news websites, Unduplicated Unique Visitors, India). And this huge userbase can bring the brand its gold standard of journalism.
The brand will leverage its four decade strong legacy and its digital format is supposed to showcase exclusive regional content in Politics, entertainment, National and International news for the domestic and global visitors. The digital edition will start from May 2021, when the state elections will get planned. India Today plans to expand its regional trace in the Southern India, with this launch. It will be targeting intelligent digital savvy Malayalee audience aged between 18 to 40 years and aims to connect with them instantly.
India Today Group will set up a potent editorial team in Kerala, that delivers a sharp and analytical reportage on the in-ground socio political situation. All of which will have a Malayalee prerogative on all of the main events, before finally going to the table.
India Today is a a news magazine in Indian English language and is published by Living Media India Limited. The brand was established in the year 1975 by the Thompson Press owner, Vidya Vilas Purie with his daughter (Madhu Trehan) as editor and his son (Aroon Purie) as publisher. In the year 2017, Aroon Purie passed on the control of the group company to his daughter, Kallie Purie. The magazine has a readership of around 8 million readers. It also launched the DailyO, a new digital opinion orientated site.