Anthony Wonke’s Johnnie Walker Documentary Instill Hope in This Dying Time
Everytime we think of whisky, we think of Johnnie Walker. The iconic scotch whisky brand is a cult classic when it comes to the most cherished alcoholic beverage, whisky.
So, it’s only natural that a documentary of the iconic brand has become a hit among people within hours of its release today.
Discovery has launched the iconic feature documentary ‘The Man Who Walked Around the World’ directed by the award-winning director Anthony Wonke, earlier today and this is what the film’s director said,
” Sometimes as a filmmaker you come face-to-face with a story that is uniquely timeless and timely at the same time. If ever there was a need for a story of resilience and optimism and looking to the future with hope, it’s now. The Man Who Walked Around the World is that story.”
Watch the film’s trailer here.
Perfect Positive Tale for this Pandemic
Discovery VP Content Sourcing and Acquisitions Myriam Lopez-Otazu said: “We’re thrilled to be premiering The Man Who Walked Around the World on Discovery platforms and services this November. It’s a fascinating story and, given where we are in the world right now, a really timely one.”
Something™ Originals Managing Partner Andy Hewitt commented: “Imagining, filming and editing this documentary in the context of a global pandemic, with all of the tensions that this year has brought to the surface, gives this story a profound contemporary relevance that I don’t think anybody could have fully appreciated when we first came up with the idea for the documentary. We couldn’t be prouder of the finished product.”
Timeless Tale of Positivity
The film is produced by the multiaward winning production company Partizan. Something™ Originals created this independent film which tells an iconic take of resilience and positivity which went on for more than 2 centuries as the brand navigated through the world, touching every corner of earth. Be it a natural calamity or a pandemic disease or a situation like the World War, Johnnie Walker always navigated with conviction, always standing up against social issues like racism and gender inequality
“This is the story of Johnnie Walker but it’s more than just a story about whisky, it’s about culture and the universal need to be able to look to the future with hope. That’s what makes it so powerful – it’s not a history lesson, it’s a story for where we are today and what we need to go forward”, says Wonke.
The Academy Award-nominated, Emmy and BAFTA-winning director/producer spent most of his time discovering untold stories and perspectives on Johnnie Walker this lockdown. The brand’s story is a constant strive towards overcoming difficult situations with positive thoughts and perspectives and that’s how it became a global icon transcending all cultural boundaries.
A Brand Breaking Cultural Barriers
Among a vast roster of contributors is actor, activist and brand ambassador Sophia Bush who said, “People don’t just want new products that impact their lives; they want brands that impact the world positively. Johnnie Walker has recognised that and continually acted on it through impactful campaigns and programs. They are prepared to tug at the arc of history and help push culture forward and I am deeply proud to have been on this journey with them in support of their gender equality efforts in particular.”
Bush is joined by the likes of Wu-Tang Clan’s Cappadonna, rock musician Zakk Wylde, 88rising’s Sean Miyashiro, advertising legend Sir John Hegarty and many more as we see the brand’s cultural impact from Myanmar to Brazil, from India to Iraq.
Diageo Global Scotch Director John Williams added: “Our story is one we’re immensely proud of. We stand for something in Johnnie Walker and that something is progress – we’re always looking to move forward, to make the next day better than the one before. Over two centuries we’ve learned that progress needs resilience and optimism, those are the ideals that lie behind our Keep Walking philosophy and I can’t imagine a time when that philosophy could be any more relevant.”
The full fill is available across all Discovery Platforms from November 12.