Shilpa Shetty Kundra has been roped in as the fitness brand ambassador for India’s leading active nutrition brand, Fast&Up.
Apart from being a successful Bollywood actress and a mother of two, Shilpa is a strong advocator of Yoga and fitness enthusiast and is well known for her holistic approach to food and nutrition. She is also the co-author of the book, ‘The Great Indian Diet’ with Luke Coutinho and also has her own health app. Her collaboration with Fast&Up will help the brand accelerate its positioning in the nutrition and supplement space.
Talking about the association, Vijayaraghavan Venugopal, CEO, Fast&Up, said, “We are delighted at this opportunity to collaborate with Shilpa Shetty Kundra who is a fitness icon. Shilpa’s own personal approach to holistic well-being resonates with Fast&Up’s core values. Through this partnership, we will be focusing on raising awareness on the importance of overall fitness for the family and empowering millions of Indians to lead an active and fit lifestyle.”
Sharing her excitement on this collaboration, Shilpa Shetty Kundra added, “I have always believed in clean and intelligent nutrition and for me, Fast&Up signifies that. I have been a user of the brand (even before I signed on) and what it brings to the Indian market in terms of having a holistic approach to nutrition and fitness. With this partnership, I am excited to see how our shared goal of getting India fit and healthy the right way. This in turn will bring about a family health revolution which is what our country needs right now.”
Fast&Up is the flagship brand of Fullife Healthcare offering a wide range of Informed Choice Certified innovative and quality nutrition to athletes and fitness enthusiasts. These nutritional supplement helps to boost up energy during training, improve overall performance, and speed up recovery. From the very initial time, the brand has tied up with several mass participative events, over 100 athletes including Indian cricketer Mayank Agarwal, and sporting ventures.