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Former Brand Factory CMO, Roch D’souza appointed as the CEO of Things2do

Madhushree Chakrabarty February 11, 2021
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Things2do appoints Roch D’souza as the company’s CEO. Roch was earlier working as the Chief Marketing Officer of Brand Factory. He will be based out of the Mumbai office.

Roch D’Souza holds 20 years of experience in the FMCG and retail sectors. Hindustan Unilever, Parle Bisleri, and Future Group to name a few. While working for Brand Factory, which was his last assignment, Roch took the brand from 30 stores to 105 retail outlets in the span of just 6 years. He also conceptualized and ran Brand Factory’s very famous Free Shopping Weekend campaign. The campaign reached out to over 20 million customers annually and it has also become one of the biggest offline Annual Retail Sale in the market.

As per the appointment, Roch will be responsible for expanding and overseeing the business and its diversification, and also to launch Things2do Club, to enrich customer experiences. Furthermore, he will also be looking out for brand associations and tie-ups that can result in strengthening the Experience Marketing and assisting the Discovery of unknown experiences for consumers in India and overseas.

Things2do’s ongoing campaign is Mumbai Festival which is in partnership with Maharashtra Tourism.

Commenting on the appointment, Amit Tripathi, Managing Director, Things2do said “It gives me immense pleasure to welcome Roch on the team. He has tremendous experience in building brands from scratch to multi-bagger companies. Things2do is a well-established platform; all we need to do is jointly work on setting newer milestones. Roch’s past experiences are the true testimony of his expertise. We are certain that with Roch’s leadership, the Things2do promise and its team will rewrite the rules for the Experience Marketing business in India.”

Roch D’souza stated “I am excited to work with the young and enthusiastic group of professionals at Things2do. There is a huge potential in the Things2do business model. With the passion of the 2 founders, Yash and Rahul supported by the vision of the Management we will be able to shape the business and its current engagement with Tourism bodies and Brand partners in more ways than one. Online to Offline (O2O) business clubbed with the promise of Experience Marketing for the consumer promises to be a game-changer in terms of the Discovery process as well as influencing Brand Reputation for such partners. I am extremely keen and looking forward to making a difference in the journey of Things2do as well as build a world-class team in the organization.”

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