BIG FM’s ‘Pose for Wellbeing Season 2 – Yoga Hai Toh Arogya Hai’ campaign culminated on International Yoga Day, encouraging listeners to prioritize their well-being and embrace a holistic lifestyle through 21 days of 21 yoga asanas.
Our Analysis and Commentary
Big FM’s Pose for Wellbeing Season 2 – A Successful Campaign in Promoting a Healthy Lifestyle through Yoga
The second season of Big FM’s Pose for Wellbeing campaign is a remarkable initiative that promotes the numerous benefits of practising yoga. With yoga being a guiding light towards achieving holistic health and well-being, the radio network urged its listeners to embrace yoga and make it a part of their daily routine.
Through a collaboration with Diva Yoga, co-owned by fitness enthusiast and actor Malaika Arora, the campaign provided 21 days of 21 yoga asanas, demonstrating the transformative power of yoga and calling upon the listeners to adopt a holistic lifestyle. A highlight of the campaign was the introduction of the ‘Pass the Pose’ activity, which greatly increased listener participation and engagement by offering them the chance to win complimentary yoga classes.
The involvement of renowned celebrities such as Malaika Arora, Jacqueline Fernandez, Rakul Preet Singh, Jimmy Shergill, Kubbra Sait, and Alaya F, further amplified the reach and impact of the campaign. This initiative proves that with the help of celebrities, creating awareness and promoting a healthy lifestyle can reach a wider audience.
The network’s RJs also played a significant role in the campaign, unveiling daily yoga poses and emphasizing on the transformative impact of yoga. Additionally, on the occasion of International Yoga Day, the network hosted a yoga session in Mumbai, encouraging listeners to come and be a part of it. On-ground activities were also planned pan India across major cities like Goa, Jammu, Chandigarh, Kolkata, and Indore.
The campaign is a commendable effort by Big FM to promote well-being and a healthy lifestyle. Sunil Kumaran, COO, Big FM, remarked that the campaign is an important step forward in promoting physical and mental wellness.
In conclusion, the Pose for Wellbeing Season 2 campaign is an inspiring initiative that encourages the adoption of yoga into daily lives. The comprehensive engagement plans, celebrity involvement, and on-ground activities have made the campaign a success in spreading the message of wellness and promoting yoga.
You may also like
Ariel’s initiative for mother’s day for #ShareTheLoad campaign
ColorPlus launches a campaign for Mother’s Day
Madison BMB creates a campaign meant only for musicians for True School of Music
Call for Participation in a Nationwide Challenge ‘Art for Freedom’
Percept announces ‘Sunburn for Goa’ – a Fundraiser for Goa
Read the news here
BIG FM’s ‘Pose for Wellbeing Season 2 – Yoga Hai Toh Arogya Hai’ campaign culminates on International Yoga Day, encourages listeners to build a healthier lifestyle
For centuries, yoga has been a guiding light on the journey to holistic health and well-being. Leading up to the celebration of International Yoga Day on 21st June, BIG FM, one of the leading radio networks in the country, successfully culminated its campaign, ‘Pose for Wellbeing Season 2 – Yoga Hai Toh Aarogya Hai’ urging listeners to prioritise their well-being. With an aim of raising awareness about the numerous benefits of practising yoga, the radio network joined forces with renowned celebrities and yoga gurus to provide 21 days of 21 yoga asanas. Through this campaign, listeners were called upon to embrace a holistic lifestyle and discover the transformative power of yoga.
BIG FM, for the second consecutive year collaborated with Diva Yoga, co-owned by fitness enthusiast – actor, Malaika Arora and Sarvesh Shashi. Leveraging her expertise and passion, Malaika demonstrated a yoga pose every day for 21 days, inspiring listeners to integrate yoga into their routines. To enhance listener engagement, the campaign introduced the exciting ‘Pass the Pose’ activity, where participants shared yoga poses and stood the chance to win complimentary yoga classes through the collaboration. Taking the campaign a notch higher, the gorgeous Bollywood actor Jacqueline Fernandez also shared 21 asanas and delved deeper into the practice. Additionally, celebrities such as Rakul Preet Singh, Jimmy Shergill, Kubbra Sait and Alaya F extended support to the initiative, further amplifying its reach and impact.
Commenting on the campaign, Sunil Kumaran, COO, BIG FM said, “Yoga, with its profound benefits, has long been recognized as a powerful tool for achieving physical and mental wellness. Malaika Arora’s expertise and dedication has truly been instrumental in inspiring our listeners to embrace yoga as a way of life. At BIG FM, we have always promoted well-being and healthy lifestyle, and this campaign is yet another step forward in that direction. We are thankful for all the celebrities and yoga enthusiasts who helped us amplify our message to the listeners.”
The campaign also showcased the network’s talented RJs, with Khas Khousik unveiling daily yoga poses and RJ Khurafati Nitin emphasising on the transformative impact of yoga. On the occasion of International Yoga Day, the radio network will host a yoga session in Mumbai encouraging listeners to come and be a part of it. On-ground activities are also planned pan India across major cities like Goa, Jammu, Chandigarh, Kolkata and Indore. The campaign is extensively promoted across social media, on-air and other digital platforms of the radio network.
