Radio City has associated with Noida Authority to promote the city as one of the cleanest cities in the coming Swachh Survekshan 2021. Following this, Smt. Ritu Maheshwari, CEO of Noida Authority has also appointed Radio City’s RJ Ginnie as their brand ambassador. This association is aimed at creating awareness about the city’s waste management practices and cleanliness among the locals.
The Swachh Survekshan is an annual survey done to find out the sanitation rate, cleanliness, and hygiene across a town or city of Indian, by the Ministry of Housing and Urban Affairs. RJ Ginnie has already started creating awareness for her listeners about the various initiatives by many authorities of Noida. RJ Ginnie’s breakfast show, Suno Na Dilli airs from Monday to Saturday from 7:00 am to 11:00 am. As a part of this campaign, the listeners of the show will get a chance to experience a helicopter tour of Noida with the RJ. For this, the interested listeners will just have to send a Whatsapp message typing CITY (Space) Helicopter on 8454911911.
Commenting on the campaign, Radio City’s Chief Creative Officer, Mr. Kartik Kalla said, “Radio City has always driven campaigns to help citizens with social, civic issues, and promote the ethos of initiatives by the government. Cleanliness is one of the major issues that the country is facing and needs to be addressed on priority. Swachh Survekshan 2021, a part of the Swachh Bharat Abhiyan, initiated by our honorable Prime Minister is a great initiative that promotes cleanliness and sanitation in cities and towns across India. I am glad that the Noida Authority appointed RJ Ginnie as an ambassador and Radio City to create awareness about it among the people. I am certain that our listeners will continue to help Noida become one of the cleanest cities in the country. If each one of us takes the effort I’m sure we will be successful in reaching our goal.”