Self-care is not a luxury, but a necessity. It is a way of honoring and nurturing ourselves, and cultivating a healthy relationship with our mind, body and spirit. However, in today’s fast-paced and stressful world, self-care can often take a backseat to our other responsibilities and obligations. That’s why we need a self-care brand that understands our needs, challenges and aspirations, and helps us create simple, joyful and effective rituals that work for us.
Enter 82°E, a modern self-care brand that is born in India, for the world. Founded by global Indian icon Deepika Padukone, who is a pioneering advocate of mental, physical and emotional well-being, 82°E offers premium, high-performance products that make the practice of self-care a part of our everyday life.
Starting story
Inspired by 82°30’ East, the standard meridian that passes through India and shapes our relationship with the rest of the world, 82°E reflects the duality of being innovative yet grounded, global yet local, and modern yet rooted in tradition. This duality informs every product they make and every practice they share.
Product
The first step in their self-care journey is their range of skincare products that have been rigorously sourced, carefully crafted and clinically tested to suit the needs of Indian skin. Their products are based on the philosophy of Cleanse, Hydrate and Protect (CHP), which are the three essential steps to achieve healthy and radiant skin.
Ingredients
Their cleansers are formulated with natural ingredients like lotus, sugarcane and coconut to gently remove dirt, dust and impurities from the skin. Their hydrators are enriched with potent botanicals like ashwagandha, gotu kola and bakuchiol to replenish moisture, strengthen the skin barrier and boost collagen production. Their protectors are infused with powerful antioxidants like turmeric, licorice and patchouli to shield the skin from harmful UV rays, pollution and free radicals.
Sensible making
Their products are also vegan, cruelty-free and clean, which means they are free from harmful chemicals like parabens, sulfates, phthalates and mineral oils. They are also packaged in eco-friendly materials like glass bottles, paper tubes and recycled cardboard boxes.
But 82°E is not just about products. It is also about practices. They believe that self-care is not a one-size-fits-all approach, but a personalized and holistic one that involves our mind, body and spirit. That’s why they offer curated routines that cater to different needs, preferences and occasions. Whether it’s the essential CHP routine for daily maintenance, the summer CHP routine for extra hydration and protection, or the red carpet CHP routine for a glamorous glow, they have something for everyone.
They also share their world of stories, self-care rituals and skincare secrets on their journal, where they educate, inspire and empower their community to embrace self-care as a way of life. From tips on how to use their products effectively, to insights on how to cope with stress and anxiety, to interviews with experts and influencers on various aspects of well-being, their journal is a treasure trove of information and inspiration.
With 82°E, Deepika Padukone hopes to inspire us all to connect with our truest, most authentic selves through consistent and humble self-care practices.
She says, “With 82°E, I hope to inspire us all to connect with our truest, most authentic selves through consistent and humble self-care practices. The first step in that direction is our range of skincare products that have been rigorously sourced, carefully crafted and clinically tested so you can build simple, joyful and effective everyday rituals to care for the health of your skin. And while this journey of discovery and learning has been mine so far, I am beyond thrilled to finally share it with all of you. With Love & Gratitude, Deepika Padukone.”
If you are looking for a self-care brand that is Indian in its ethos and global in its outlook, that combines time-tested holistic practices with the latest in innovation, that offers high-quality products that are safe, effective and sustainable, then look no further than 82°E. Visit their website https://82e.com/ to explore their products, routines and journal, and join their community to get exclusive access to events, offers and more.
