In the past few years, the Indian audience has been consuming online videos like never before. And due to this, there has been a steady growth in the influencer marketing industry in India. This welcomed ...
FY 2020-21 was a rough one for the advertising industry because of the turmoil caused by the COVID-19 pandemic. Consumers were vulnerable and so were brands. In this scenario, the role played by the Advertising ...
The Advertising Standards Council of India (ASCI) has released guidelines for influencer advertising on digital media. This has been done in order to allow customers to easily understand the promotional content on digital platforms. With ...
‘World Consumer Rights Day’, originated in 1983, is an occasion to remind the world about the importance of observing and enforcing consumer rights. It is celebrated with a purpose to unite the consumers and reiterate ...
